How to start a business for organizing children's parties. Necessary equipment, inventory, and outfit. Business plan of the agency for organizing events

Agency for organizing holidays - 2 risks that can deprive you of profit + 3 schemes for working with personnel + 5 effective methods advertising for the agency.

Capital investment in the agency: 150,000 rubles.
Payback period of the agency: from 8 months.

- for a long time already not that direction of business, which is focused exclusively on the VIP-category of clients.

The demand for various events has grown so much that it has forced the formation of an extensive niche in the service market.

And everyone can try to take their place in her.

And yet: you are far from the first who decided to make money on the holidays.

How to become successful?

Is it possible to create a business with minimal investment?

Or do you need a whole staff of professionals of all stripes and expensive equipment for success?

You will find the answers below.

Analysis of the possibility of opening an agency for organizing holidays

Before you open an agency for organizing holidays, it is important to "test the waters" in your region.

High competition is a ubiquitous phenomenon.

However, some can become almost monopolists in their small town.

This state of affairs also has its disadvantage: sometimes the service does not "arise" simply because there is no need for it.

So do not be lazy to assess the demand in the city, the needs of the population, its ability to pay.

Decide on a list of services and make a detailed portrait of your "target client".

If you are "lucky" to have competitors, you can analyze their performance under the guise of visitors.

What you need to pay attention to:

1. List of services and their relevance.
2. Customer feedback on the holidays.
3. The quality of video and photo reports.
4. Price for the services of the agency of holidays.
5. Potential weaknesses and apparent strengths.

What documents are needed to open an agency for organizing children's parties?

Some entrepreneurs are in no hurry to officially register their activities, but in vain.

Without the necessary pieces of paper, one has only to "test a niche", but not to conduct an active activity of the agency for organizing children's and adult holidays.

This will not only negatively affect the image and prestige, but it will also interfere with the conclusion of employment agreements and may result in fines from the tax office.

In the worst case, the agency will be closed.

So spend some time and money to register as an individual entrepreneur (for working exclusively with individuals) or LLC (for servicing legal entities, institutions).

As for the choice of the OKVED code, the main one is 90.01.

Of the minor ones, you can specify 59.11, 90.03 and 59.12.

There is no need to obtain additional licenses and permits.

Moreover, the holiday agency may not use the cash register.

But you need to be thoughtful.

In this business, “name” plays a particularly important role.

Choosing the right room for your agency

An agency for organizing holidays is also good because you can easily do without renting any office.

Agree, this is a major savings item.

However, meetings with clients “on neutral territory” are not very convenient and, moreover, not very solid.

If you are ready to allocate a certain amount for rent, choose a room with an area of ​​at least 50 sq. M.

This area should be sufficient to be divided into three zones:

• workplace sales manager;
• client area;
• storage space for equipment and costumes.

Opening an agency for organizing parties with minimal equipment

In fact, to start a holiday agency, you need the bare minimum - a notebook, a pen, a computer with Internet access and a mobile phone.

But if you plan to start "seriously" and will equip a separate workplace in a rented office, you will need the following set of equipment:

Expenditure item	Amount (RUB)
Total:	RUB 39,000
Sales Manager Desk and Chair	7 000
Sofa and table for clients	11 000
Notebook	15 000
Wi-Fi router	3 000
Mobile phone	3 000

Staff recruitment

The success of an agency for organizing events depends entirely on the skill of the employees.

It is they who are the key link: they are engaged in the development of ideas, contact with clients, decorate the environment, create or buy props, and so on.

The number of employees specifically for your company depends on the list of services that you plan to provide.

There are three schemes for organizing the work of the agency for children's and other holidays:

A large agency has its own extensive staff of specialists in all kinds of directions, and independently organizes any "turnkey" holiday.

Requires significant financial investments and labor costs at the start.

No one is on the balance sheet of the company, and employees are selected for a specific event.

Most of the novice owners of holiday agencies prefer to work with contractors, because this option is the most financially affordable.

But there is in this barrel of honey and fly in the ointment:

• the contractor works on his own, so you cannot guarantee that everything will go smoothly;
• the average markup for such services is up to 15%; exactly like this maximum size profits from the event will be received by the agency of the holidays.

1. The most stable and common work option is still a combination of the above two options: having a few key employees on the staff and hiring contractors for other services.

   "From the outside" they hire dancers, magicians, clowns, trainers - that is, all those who will not be required on a regular basis.

   But in the state, it is usually enough to hire three people.

The staff of a small party organization might be as follows:

Finding contractors for the agency on holidays

All the contractors that are needed for the holidays can be roughly divided into two categories: presenters and artists of different genres.

The host is the person on whom the holiday will be "held".

He must find an approach to any guest, make sure that no one gets bored, be able to resolve conflict situations in the bud.

Before the holiday, he spends a serious preparatory work, develops personal scripts, details.

Often the opinion of those who are present at the holiday depends on the behavior of this person.

Therefore, it is important to choose 2-3 reliable contractors and work with them on an ongoing basis.

Three categories of presenters can be conditionally defined:

Budget segment.

Beginners leading or, conversely, people "aged".

As a rule, they do not differ in creativity.

You can find such people in the nearest recreation center or on ad sites.

Main group.


Average prices, there is a portfolio, energetic, sociable, versed in current trends.

It is not uncommon for these pros to have their own customer base.

Often they "find" themselves - they send their resumes.

Presenters who deal only with major holidays.

The prices, respectively, are high - from 30,000 rubles per event.

It is worth looking at specialized forums or using the recommendations of other holiday agencies.

Artists and various show programs are easy to find: they all have personal sites or at least publish information about themselves on forums and classifieds sites.

Be sure to look at the portfolio before hiring contractors for a holiday.

For most, it is important to have a video that will demonstrate the work "live".

Also, do not be lazy to study the reviews on the quality of the services provided on the Internet.

How to advertise your holiday agency?

Obviously, the level of professionalism of the staff and the quality of the equipment will not matter if your agency does not have clients.

Depending on the list of services provided, these can be parents (children's parties), corporations, newlyweds, birthday people with an average and above average income.

To promote a company for organizing holidays, use the following methods:

Order the designers to develop a brochure with brief description services and business cards.

These materials should be distributed wherever your target audience is.

Create a personal website, but do not spare money on it.

Texts should be competent and selling, photos should be of high quality, prices should be relevant.

In the future, you can hire a specialist to promote the resource - this gives a significant increase in clients.

Join a charity fair or organize a party for the kids in the city park.

This will increase your name recognition.

1. Become a member of forums for organizing and holding holidays, as well as actively communicate on sites for parents (if you organize children's events), on resources about weddings (if the target audience is newlyweds).

Do not forget to take pictures of the holidays that you spend, shoot video clips.

Use this material to regularly update your portfolio.

One unfortunate situation can be a reputation stain.

Do the job well, and information about you will spread.

How much money does it take to open such an agency?

One of the key advantages of organizing a holiday agency is the ability to open a business with minimal investment.

The size of the start-up capital depends on the list of services, the form of cooperation with performers, and a set of equipment.

Consider the cost items for the organization of an average firm.

Capital investments in business

Regular business investments

As a business scales up, regular business spending can grow exponentially.

However, in the first months, the amount can be relatively modest:

Payback time of a holiday agency

The first months of its existence, an agency for organizing holidays can receive only 2-3 orders with an average cost.

However, the profit will gradually grow (it will take 6-7 months).

Let's estimate the potential profit after six months of the company's work:

• 4-6 events / month;
• "Average check" - 50,000 rubles;
• the average income is 200,000-300,000 rubles / month;
• the amount of profit - from 140,000 rubles / month.

With such indicators, an event agency can pay off in 7-12 months.

The main thing is to achieve a stable flow of customers and increase the average check.

My experience in opening and running a business for organizing holidays

shares a successful Russian entrepreneur in the video:

Potential risks for event business

There are two major risks for a company that organizes holidays:

Dependence of demand on the season.

This risk is more typical for children's party agencies and corporate client-oriented ones.

Since the great activity of these categories falls on the New Year period.

Regular contingencies.

Each event is built from scratch.

Therefore, it is simply impossible to predict all the punctures.

Artists stuck in traffic, power outages, confused scripts - anything is possible.

You cannot prepare for this, but you can develop the skill quickly and solve any difficulties with a smile.

Party organization agency Is one of the most relevant business ideas for our time.

Celebrating in style and on a grand scale has become not just a fashion trend, but even an integral attribute.

What used to seem like a whim of the "rich" is now actively used by people with average incomes.

Therefore, despite the growing competition, there is still room for new “players” to enter the event services market.

Perhaps you should take it?

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They stop at organizing children's parties as a promising new field. This direction has a lot of advantages: firstly, the costs of starting a company are low - at first you can keep within just a few thousand, working alone and limited to a minimum of requisites. Secondly, orders come in at any time of the year, and although summer traditionally becomes a season of low sales, you will not be left without work at all. Thirdly, it is a great option for creative people: you can fully show your imagination, creating scenarios for performances, thinking over the images of heroes, costumes, make-up, room decoration.

Format and cost issues

You can open your business on children's entertainment in just 1.5-2 months. The return on investment of an enterprise depends on the budget invested in the undertaking and on the range of services that you provide. Thus, a children's team building company, in which about 100,000 rubles were invested, will pay off in just a month, a mini-game zone, on the opening of which they spent the same amount, in about 4 months. And if you have a large budget (about 1,500,000 rubles) and open a quest room, you will be able to reach zero only in six months.

So, what are the stages an entrepreneur has to go through to start making money on entertainment?

We prepare the premises and props

The organizer, who expects to open a kids club or quest room, and those who plan to visit a client's house on their own or with a team, have completely different goals. In any case, if you intend to seriously engage in business, you cannot do without renting premises.

If you want to have an event space

Are you looking for a suitable playground for your childcare center? First, discard all rental options. Even if you intend to set up a club in your own apartment, this may cause criticism from neighbors, and complaints are constant checks, nerves and, in many cases, the collapse of the enterprise.

It is best to rent a space in a shopping center - this way, while the children are playing, parents can relax in a cafe or go shopping without going too far. If you wish, you can find many options, the rent of which costs less than 100,000 rubles per month.

The advantage of such a find is also that you design and decorate the room according to your pocket and taste: you buy a minimum of children's furniture - or put slides (from 1,500 rubles), swings (from 250 rubles), a dry pool (from 600 rubles) etc.

If you go home

At first, you can work alone, but if you intend to seriously engage in business, sooner or later you will have a staff - and, therefore, an office space will be useful. In this case, your site should consist of:

• meeting room;
• a separate room for sales managers;
• warehouse for storing props.

In the office, it is imperative to place computers (or laptops) that allow employees to access the Internet, as well as a printer, telephone and small office supplies. Nor should you underestimate the importance of quality props. Buy more than just suits for everyone entertainment program, but also makeup, decorations, gifts for show participants. Don't forget the little things like Balloons: this essential attribute of any children's party costs mere pennies and delights children. And you can always learn how to make funny figures out of balls.

We register an enterprise

If you are buying a franchised kids club, you will need to make two installments:

• lump-sum or initial: you pay once for the opportunity to use the brand and implement the already found technical solutions;
• monthly - de facto, you deposit money, and the senior partner monitors your compliance with all standards.

The purchase ties the hands of an entrepreneur - so, you are unlikely to be able to implement many of your ideas for decorating the premises, organizing certain events and will be forced to report everything.

Registration of your own LLC may be a much more profitable solution. In this case, you should either contact the specialists who will help you settle all the formalities for 2-4,000 rubles, or start going through the bureaucratic procedures yourself.

If you plan to work alone, there is another option for registering an entertainment business for children - registration as an individual entrepreneur. However, in this case, you risk your property - for example, if your kids club has even a small debt.

Looking for clients

You found a suitable premises and registered a company, decided on the requisites, made scripts for the holidays (or bought finished work), hired animators and make-up artists? Then it's time to look for your first customers!

To promote a business on entertainment for children, like any other business, in no case should you save on advertising: if you are strapped for funds, it is better to save them by renting and decorating the premises. It is advisable to involve a PR specialist, but at first you can act on your own.

First of all, try to attract people living in your area: advertise in local newspapers, send out flyers (which, of course, must be beautifully decorated - do not skimp on the services of a designer!), Instruct schoolchildren or students to distribute flyers. Focus not only on individuals: the lion's share of earnings will be brought to you by corporate orders from gymnasiums and leisure centers. Don't forget about competent advertising on the Internet.

A charity event might be a great chance: give one or two free parties! This will help you build a portfolio and generally "light up", and most The organizers of children's entertainment usually get orders from word of mouth.

Organization of children's parties: Video

There are plenty of festive events in the life of every person. These are birthdays and anniversaries, weddings and anniversaries, birth of a child, promotion, etc. If you plan to celebrate the celebration in big company, then holiday agencies come in handy.

Their responsibility includes not only entertaining the audience during the banquet itself, but also decorating the room, organizing video and photography, choosing a menu - the more services the organization offers, the higher its earnings.

First you need to register a legal entity: or, since an individual can provide services for organizing holidays only one thing - for example, as a toastmaster.

If the whole team undertakes to organize the holidays, then it is better to arrange everything according to the law. In addition, for individual entrepreneurs and LLCs, it is provided - only 6% against 13% for the income of individuals.

When filling out the application you need indicate the type of activity. You can designate it as "Provision of services to the population" or specify it, there is nothing wrong with that.

The cost of IP registration ranges from 5,000 to 10,000 rubles, depending on the region and the choice of the counterparty. If you do everything yourself, you will have to - 2,000 rubles.

After you need to find suitable premises. It is not necessary to place it on the "red line", but it should not be placed somewhere in the backyard either.

On the contrary, it should look very respectable and even festive. It is necessary to create a sense of joy in the client from the very first steps.

So, the office can and should be decorated with balloons, colorful ribbons, firecrackers, etc., paint the walls in a pleasant discreet color, hang photos from corporate events.

The cost of renting an office in a million-plus city on a not very busy street is about 15-20 thousand per month, on the central streets - it reaches 45-50 thousand. In small towns it is really possible to find an office for and 5-10 thousand rubles a month.

Repair cost depends on the state of the office. You can simply decorate the walls, hiding the flaws of the building - then it will come out much cheaper. 5 thousand rubles should be enough.

The next point: the purchase of equipment. No holiday is possible without a microphone, speakers, musical instruments, amplifier, power supply.

You need to acquire at least A "gentleman's set" of a sound engineer, so that you can organize sound with sufficient power.

Transport should not be forgotten. Only with the help of a car (or better - a minivan) it is possible to deliver the equipment to the place of the holidays. If you don't have your own car, you can buy it on credit, lease it, or simply rent it.

What services to offer?

Traditionally, the agency offers on holidays:

• Organization of corporate events, birthdays, anniversaries and other celebrations. You will need at least a presenter and a screenwriter. It can be a person in one person - the so-called toastmaster. In addition to him, the team should take: a vocalist, a musician (guitarist, accordion player, etc.), a sound engineer, a dance group. You can have a permanent staff, you can attract creative people from time to time. The latter scheme is used most often, since it is permissible to limit oneself to a one-time payment. There is only one difficulty: a person may not be at hand at the right time. Therefore, you need to have a few creative freelancers in mind.
• Decoration of the venue of the holiday. Here you will need a designer or decorator who will decorate any room artistically and with minimal cost. By the way, this is not always required, so need to clarify this moment at the customer.
• Scripting. Some agencies are only engaged in the development of the holidays themselves, and the customer implements it with his own means. Ready scripts are acquired by other agencies. Anyway, this service must be included in your price list.
• Organization of outdoor events. It has its own specifics: it is required to translate the equipment, figure out how to power it, protect it from bad weather, and correctly organize the sound. That's why off-site holidays are more expensive.
• Photo and video filming. The team may have a full-time photographer or cameraman who accompanies the creative team everywhere, but usually the agency is looking for a suitable specialist on its own. It is better to use the already established connections and take a reputable photographer with you to the banquet. The cost of shooting is always paid separately, but the agency can include the average cost of services in its price list.
• The organization of quests in reality. This is a new fashion trend that is gaining momentum. The point is to offer guests a real adventure instead of banal entertainment. For example, they need to get out of closed room... This form of the holiday does not imply a feast. But you can offer to hold a quest at the place of the banquet. For example, play a murder scene and suggest that they figure out which of the guests is the killer. The appropriate roles must be assigned in advance. The closest analogy of such quests is the game "Mafia".
• Cooking. It is not about the menu that is presented in any cafe or restaurant. If the team has a chef, he can cook for guests. You can offer exclusive homemade dishes: exotic sweets, sushi, surprise candies, etc.

The more different and creative services an agency offers, the better: more clients appear, they make more reviews, and the cost of services can be increased.

How to promote an agency?

For a holiday agency, the main thing is reputation. To get promoted at the initial stage, when no one knows about the new company yet, you need to use all means of advertising:

• You can limit yourself to block advertising in weekly newsletters, but this is ineffective. It is better to order an advertising article from journalists, in which the agency tells what services it offers and at what price, to provide reviews of satisfied customers. It is better to place the article in informational newspapers or entertainment magazines.
• Radio. For radio, it is necessary to come up with a bright and creative sound advertisement that the best way will characterize the agency's leading vocalists and musicians. It's good if you can get it in advertising The "voice" of a well-known person in the city.
• There is a whole field for activity here. You can organize a site with customer reviews and fragments of speeches, vivid photos and a price list. However, it is more efficient to unwind groups in social networks. This is the kind of activity that can be used to launch word of mouth, which brings holiday agencies the lion's share of new clients.
• TV. For him, it is better to order an advertising video from specialists or order it yourself. It must contain fragments of performances, show all artists and the presenter, include seconds of customer reviews.

It's a good idea to get a well-known media person on the team - for example, a local vocalist or a famous entertainer. Not only can an advertising company be built around his personality, he also independently bring those clients who previously worked with him, and this will expand the potential audience.

Naturally, do not forget about the distribution of business cards and leaflets. Guests are present at every performance of the holiday agency. They are already a "warm" audience, as they saw the band perform and know what they are capable of. Therefore, you need to leave a memory about yourself in the form of contacts.

To expand your repertoire, it is worth maintain relationships with various dance groups and show groups of the city. You can attract them to organize a festive show for a piece rate.

Active interaction with talented people maintains the image of the agency, allows you to introduce new items in the organization of the holiday, make concert programs more interesting and rich.

Even one person, attracting from time to time familiar showmen, can independently organize unforgettable holidays - the main thing is to take an advance payment from the client and not go beyond the budget.

The main stages of opening an agency on holidays

1. Opening legal entity or .
2. Purchasing a suitable office small area, renovation and decoration of the premises.
3. Buying the necessary equipment: amplifiers, microphones, speakers, Purchase of a car (rent or ownership) or concluding a contract with a carrier company.
4. Drafting trial scripts, thinking over the concept of holding the holidays, developing business cards, booklets, advertising posters and leaflets.
5. Carrying out casting in order to select artists for the performance.
6. Negotiations with media people with an offer of cooperation.
7. Adoption first orders, holding trial holidays with friends and good acquaintances.
8. Website launch and group maintenance in social networks with photo and video reports about what is happening.

Holiday agency business plan

Initial costs

• registration of a legal entity - 10 thousand rubles;
• renovation of the premises - 30-40 thousand rubles;
• purchase of the necessary equipment - 100-150 thousand rubles;
• Agency logo design, signboard, advertising banner printing - 10-15 thousand rubles;
• creation of business cards, brochures and other printed materials - 5 thousand rubles (approximately 1000 pcs. Of each item);
• website development and launch plus registration of groups in social networks - 10-15 thousand rubles;
• purchase of stage costumes, make-up, etc. - 20-25 thousand rubles.

Thus, at the start, you need to spend about 200 thousand rubles.

Systematic expenses

• rent and payment of utilities for office premises - about 20 thousand rubles a month;
• payment for hosting and costs for the site and group administrator - about 5 thousand rubles a month;
• renting a car or using the services of a carrier - by agreement, about 1000 rubles for one trip (with loading and unloading of equipment);
• decorative elements for room decoration - from 1 thousand rubles, depending on the complexity and requests of the organizer of the celebration;
• – from 1 thousand rubles per performance;
• printing photos - from 5 rubles for 1 piece;
• conducting an advertising campaign - from 30 thousand rubles per month;
• taxes - 6% of profits.

Income

• for the full celebration of the holiday (toastmaster, games, performances of artists) - from 15-20 thousand per evening;
• organization of photo and video filming - from 5 thousand rubles;
• preparing a photo album with 50 photographs or a 30 minute video - from 3 thousand rubles;
• hall decoration - from 1 thousand rubles (you need to take an approximately 50 percent markup on the original cost of goods);
• development of individual scenarios for a specific audience - from 5 thousand rubles;
• development and implementation interactive games – from 5 thousand rubles;
• cooking - 50% mark-up on the cost of products.

Subtotal: Cost per performance with 3 hired artists performing 2 performances each, with full hall decoration and preparation birthday cake, with the invitation of the agency's own photographer are 8-10 thousand rubles. Income per performance: 30-45 thousand rubles.

Thus, the average profit from one performance will be about 20-25 thousand rubles.

V big city orders, naturally, will be more. If you perform at least 3 times a week (for example, every weekend and one weekday), then you can earn in a month about 240 thousand rubles. Monthly costs of renting a car and office and running an advertising campaign - about 60 thousand rubles.

Thus, the monthly profit can be 180 thousand rubles. Do not forget about taxes - 6% of the proceeds will have to be given to the state. In the calculated case this is 10 800 rubles. As a result, the net profit is 169,200 rubles.

Of this amount, part of the funds must be set aside for Unexpected expenses, part - for the renewal and repair of equipment, part - for the purchase of new costumes, the acquisition of copyright for scripts, songs, numbers, etc.

How to start a holiday agency - see video interview for details:

Our interlocutor is Yulia Ibragimova, the owner of a chain of flower salons and a studio for the Julie holiday in Astrakhan. In just three years of existence, the Julie brand has become one of the leaders in the city's event industry market. Today Julia is a successful head of her company, which holds events of the highest level. How did she achieve this?

Theses:

• Type of activity: event industry (business organization firm)
• Business location: Astrakhan
• start date entrepreneurial activity: 2010 year
• Organizational and legal form of doing business: individual entrepreneur
• Number of employees: 8
• Sources of investment: own funds

Hello Julia! Tell our readers about what you do?

Hello! I am also the owner of the “Julie” party organization company in Astrakhan.

How long ago did you open this firm?

We have been organizing events for three years, but as a separate company and the direction of my work, I registered it a year ago.

What can you attribute to the successes during the existence of the organization?

Our success is all the holidays and events that we did. There have been a lot of them over the years! I can call it a success that today our clients are the most influential and richest people in the city of Astrakhan. We were engaged in the design of the Olympic torch relay and other events significant for the city.

Why did you decide to work specifically in the field of organizing holidays?

What is the specificity of this business? What's the most important thing?

The first is a good, reliable partner base, that is, a list of those people whose services you will sell - photographers, presenters, DJs, pastry chefs, videographers, designers, and so on. This is the most difficult and most important thing. Then you conclude contracts with them and work. The vast majority of those who are my partners have become my friends. It is much easier to work with them, I am 100% confident in them.

In general, the most important thing in this business is to have sales skills. Competently delivered speech, oratorical and persuasive skills, sociability, presentable appearance- everything is important here! If you are untidy, unpleasant in communication - in this business you have nothing to do! The customer should like you so much that he entrusts his event to you.

Does it have seasonality? How do you go through the dead seasons?

There is practically no seasonality as such, since people are born, get married and celebrate something all year round! Of course, in summer and autumn, for example, there are slightly more weddings than in winter. But in winter there is new year corporate parties, in the spring - anniversaries and business events and so on. So we do not have dead seasons, there is always a lot of work!

Remember the first event, the first order. How did you feel?

The first event went perfectly and I still remember it in great detail. It was the wedding of the nephew of a very high-ranking official in Astrakhan. This official was a regular customer of my flower salon, and I was invited to discuss the decoration of the ceremony with flowers. During the conversation, I also offered my services throughout the organization of the celebration. Since the relationship with the client was trusting, he happily agreed.

As a result, we organized this wedding "from A to Z", except for the bride's dress, the groom's suit and wedding rings which they have chosen on their own.

What was the most memorable holiday for you?

I will not give the name of the customer, but I still remember the wedding that we organized for him. A lot of effort was invested in this event - with the whole team we worked around the clock for several days, but the result exceeded all expectations - both ours and the client's. Now the customer is ours big friend, for all the holidays we receive expensive gifts from him and communicate well.

It was a gorgeous celebration at a recreation center outside the city. And one of the main indicators of success was that even the dad was satisfied, for whose reaction the young were afraid.

The wedding was done on a turnkey basis in the literal sense: we accommodated guests in the hotel, organized their transfer, conducted an off-site registration, banquet and so on ... This wedding caused a lot of responses, it became one of the coolest in our city and is still remembered today since.

Does it ever happen that the client is dissatisfied with the result? How do you resolve disputes?

During the whole time of work, I had only one misunderstanding with the client - it concerned the decoration of the hall. The customer right before the arrival of the young in banqueting hall decided to make my own adjustments to the design.

I am always loyal to customer comments. My position is as follows - I'd rather lose money, stay in the red, but the customer should be satisfied. If something does not suit the client, I suggest ways to solve the problem or suggest that he himself define some bonus or service as compensation. In our business, reputation is everything. I can safely say that we do not have a single dissatisfied client - we find a compromise with everyone.

Can all aspects of organizing an event be specified in the contract?

In general, the clearer everything will be spelled out in the contract, the better. The list of services, the amount of the deposit and when, how and how much the client must pay is mandatory.

The deposit is another story. The agreement should contain exactly this word, since according to the law, you have the right to keep the deposit for yourself, if “pledge” is written, you will have to return the amount if the client suddenly changes his mind and wants to terminate the agreement.

How do you manage to withstand the competition? What is your advantage?

And we don't look at competitors. We have our own path, strategy and vision and, to be honest, I am not at all interested in what the competitors offer and how the competitors are developing. We have our own client, we are known in the city, and we do not look around and look only forward.

What is the most important thing in business?

You need to know what you want. For example, you asked me about conflicts with clients. Do you know why I didn't have them? Because before starting work, I sat down, thought over in detail and made a portrait of my ideal client. I described in detail what he should be - wealthy, pleasant to talk to, and so on. You know, it works - these are the people who come to me.

Set goals for yourself, write them down, think about them, take steps towards your dreams.

What do you think of the pros and cons of business for you personally?

The pros are that I'm doing what I love, I'm happy! Making a turnkey wedding, anniversary or any ceremony, and I see the result of my work - this feeling cannot be conveyed.

Of course, there are also disadvantages. I am busy and think about my business almost 24 hours a day, and since I am still a wife and mother, it is very difficult, almost impossible to combine the lifestyle of a businesswoman and a homemaker. I would like to warn those women who are going to start their own business about this.

In your opinion, is it hard to be a businessman in Russia? Is there any help from the state?

There is no help whatsoever. It's hard to be a businessman, mistakes are expensive and you need to rely only on yourself.

Note from the Moneymaker Factory: We somewhat disagree with this statement of the hero of the interview, aspiring entrepreneurs can receive (the size of which depends on the region of residence). To understand that receiving a subsidy for starting a business is quite realistic and within the power of everyone, we suggest that you familiarize yourself with how he received funds to organize his business.

What are your plans for the future?

To become a monopolist in the market of festive services in the city of Astrakhan.

What advice can you give to those looking to start a holiday services business?

Learn. If you have not read literature, have not attended seminars or courses on the event industry, you will not succeed. You need to learn all the time! If you are a host, decorator, wedding planner - train to be the best, the market for holiday services is growing rapidly, and you risk being left behind.

Currently I am planning a trip to Moscow to train the heads of agencies for organizing events. Of all the numerous trainers I listened to on this topic, I chose those close to me in spirit, and I constantly read their books, listen to seminars. I advise those who want to organize events as well.