Ten of the strangest delivery vehicles. Original and unusual food delivery services
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Ordering a delicious lunch to your home or work is a small gastronomic pleasure that almost everyone allows themselves from time to time. Some people choose a large and hot pizza, others choose light and harmonious-tasting dishes of Japanese cuisine, while others choose something more “homemade,” for example, a simple soup with noodles and meat in addition to a vegetable salad.
And there are incredibly many different delivery services, even in small towns - they all compete with each other, constantly imposing on themselves (and setting up customers for this) increasingly strict requirements for the quality/taste of products, service, marketing and customer loyalty.
Market laws - nothing can be done about it! But this only plays into the hands of ordinary “eaters” who are constantly looking for where the most delicious lunch will be delivered at the most affordable price in the city.
But not all companies follow the “beaten path”. There are some very funny and unusual concepts related to food delivery in the world - that's what we're going to tell you about today.
“We’ll deliver right into traffic jams”
For Europe and the USA this is surprising, but for a number of Asian countries this situation can even be called common - your delicious lunch is delivered not to your home or office (as we are used to), but to an approximate geolocation point, that is, directly to your car, for example. IN largest cities
(like Jakarta, Bangkok or Manila), drivers order a small hot lunch or a whole “box” of food for the day directly in a traffic jam, giving the car number, street and approximate location, hoping that the courier will deliver everything in approximately 30-40 minutes.
Such delivery services are usually represented by a huge number of cafes throughout the metropolis, which allows you to respond very quickly to orders, deliver food on time and not inflate prices, keeping them at a competitive level.
“We deliver from anywhere” And this concept appeared in India, later spreading to Bangladesh and countries South-East Asia . Some delivery services do not “produce” anything, but will happily deliver any food from anywhere in the city at an agreed price. Conditionally - you can order fried chicken
However, it is not this approach that has made this category of deliveries famous. The system that has taken root best is: “we take it from home.” So, if the wife of some bank employee in Delhi decides to prepare a delicious home-cooked lunch for her husband, she can send it to the office by contacting a special company - everything is delivered quickly and in special containers.
“Eat what we bring”
Such deliveries are 100% “history” for outrageous individuals. They are popular in many countries, but are especially respected in the student towns and regions of England, Scotland, the USA and Germany.
The point is simple. You call the company, name the amount of money (usually it should be more than 30-40 dollars/pounds) and some reason, for example - romantic date. After an hour and a half, the courier brings you an absolutely “author’s” set of products, which can include both ready-made snacks and products for preparing a specific dish.
The big advantage of such services is real creativity - they can bring you something that you yourself would never think of ordering.
“The familiar in an unusual form”
Everything is much simpler here. These non-standard deliveries carry fairly “everyday” food in a not-so-usual form. It seems like nothing special, but some people are really hooked by it.
You can get a huge triangular pizza, an uncut roll that you have to eat whole (like shawarma) or some Mexican dishes styled like dessert cakes. Limitless flight of fantasy.
“We’ll deliver and serve”
In some ways, this system is similar to catering, but the differences are significant. In the case of “service delivery”, you do not need to organize or plan anything in advance - as always, you simply order, for example, a hot dinner for a certain amount and additionally pay for the services of a waiter (some companies can send a cook, sommelier, or dishwasher) .
It is quite expensive, but makes a strong impression - a trained person will open all the bags, transfer the dishes to your favorite dishes, serve everything to the table, refill the drinks, and then remove the empty plates.
All of these, of course, are very non-standard deliveries - and in “ordinary” cases (especially in Russia) there would hardly be any point in resorting to something like this. The vast majority of "real needs" are simply delivering really tasty meals with quality ingredients. So that it is fast, hot and not very expensive. All these requirements are met by the Dostaevsky service operating in Moscow and St. Petersburg - 24-hour free delivery of the most various dishes: from Japanese cuisine to cakes. Try to place an order - the level of service will pleasantly surprise you!
:: You may be interested in other culinary publications.
How to present flowers to a loved one in an original way? Today there are at least a dozen ways to do this. From personal delivery to delivery through a messenger or even through a whole group of actor-messengers who will act out a funny scene before handing over the bouquet. They will amuse and make the recipient laugh, making the gift memorable and accompanying it with pleasant emotions.
How can this be done in the UK?
Much simpler and in its own way original way flower presentations were offered to their clients by the masters of the British company Bloom & Wild. Combining in his work the classics of bouquets - and Newest technologies to extend the life of cut plants.
The secret of the new Bloom & Wild offer is a special packaging with two characteristics:
- inside the box is equipped with a unique ecosystem with a set nutrients. Which carefully preserves, prolonging its life as much as possible;
- The dimensions of the box are so well thought out that - on the one hand, they allow you to comfortably place a medium-sized bouquet with flower buds that have not yet bloomed; on the other hand, the box fits into a standard hole for mail delivery, usually provided in the doors of British houses. Thus, the messenger will deliver the bouquet even if the recipient is temporarily away from home, and he will not have to wait or return a second time.
It is worth noting that Bloom & Wild florists provide flower delivery services in those UK cities where their branches are located, completely free of charge. On the company’s website, the customer is asked to pay exclusively for the bouquet itself (according to customer reviews, the price is quite affordable and not high).
It is recommended to place an order no later than a week before the delivery date. Such a long period is explained by the fact that the company works without intermediaries: information about each order is sent to the places where flowers are grown: aromatic flowers, lilies, chrysanthemums, ornamental greenery, etc. There, suitable specimens are cut, packed in a flat cardboard box with the inscription Bloom & Wild - and sent to the desired city, where the gift is delivered to the address by courier.
In this way, the craftsmen guarantee that the flowers will not linger in the wholesale warehouse or other intermediaries, and will not be processed in any way. chemical compounds– and the recipient will receive them as fresh as possible.
Those who want to regularly receive fresh bouquets are invited to sign up for a “subscription” service, where there are several collections to choose from - and regularly (once every two weeks or once a month) receive their order of roses, lilies, chrysanthemums and other flowers. The bouquets will alternate and each time look new, fresh and unique.
Based on materials from: bloomandwild.com; redferret.net/?p=44782
The popularity of services is growing every day home food delivery , especially in megacities.Clients of such services are mainly busy people. Over time, aggregators came to the aid of delivery services, collecting hundreds of services in one, for example, Delivery Club, Food Fox or Uber Eats. We studied the offers of aggregators and found the most unusual in our opinion food delivery services in Moscow .
1.CocoFace
Here you can buy coconuts and have them delivered to your home or office. This is a branch of the world famous British company "CocoFace",which opened in Moscow in June 2014. The case when delivery can be tasty and healthy at the same time. What else is unusual? The fact that here you can order not only coconuts, but also special knives for cutting them at home.
2. Soupmates
They dream of feeding the whole world with soup! Soup in a glass, soup in a bottle – sounds unusual, don’t you agree? The Soupmates service has developed a creative menu - here you can find soup for every taste, even sweet. It’s convenient to take soup in a glass with you to work in the office and have a snack with it, without interrupting your work process, it will also be convenient to drink it on the run.
3. Season Market
Vital servicefor the busiest citizens. Delivery service Farm products delivered to your home are an excellent alternative to the usual shopping in the supermarket. Don't like wasting time choosing products, standing in lines and carrying shopping bags home? This service is for you. Season Market is also a leader in sales of organic oranges. in Moscow !
4. Cheese Box
For cheese fans! The service specializes in delivery homemade cheese that you can make yourself. When ordering such a box with “cheese” ingredients, you only need to have milk on hand, that’s allthe rest, right down to the milk thermometer, will be brought to you.
5. Brain Foods
Online store selling ready-made snacks.Most of all, this service will be of interest to people whose work involves intense intellectual work, intense physical activity, as well as those who like to travel, because everyoneIt’s convenient to take snacks with you even to the ends of the earth. Brain Foods snacks are a cocktail consisting of nuts, dried fruits and grains. All snacks were divided into 4 types: classic – nuts + dried fruits, light – low-calorie snacks without sugar, fitness – snacks for athletes and passionate sports fans, delight – delicious snacks to lift your spirits.
6. What the food
If you have to rack your brain every day about what to eat for lunch, this service is for you! You can order a surprise lunch here. Why sudden?Every time you order lunch, you are sent only a list of products that will be included in it.If you are satisfied with everything, click the “order” button.Service Vegetarians will not be disappointed either.
7. Forest Gardens Farm.
Would you like a basket of farm products? Delivery carried out one basket per week, 12 months a year. To become the owner of the coveted basket, just ordering delivery on the website is not enough. First of all, you need to buy an annual subscription to farm products. This cost includes the purchase of seeds for the farm, the purchase of animals and feed for them, and the payment of farmers' labor. The farm itself is located in the Yasnogorsk district of the Tula region. This is an ecologically clean area, surrounded on all sides by forest. The number of subscribers, by the way, is limited. This is explained bythat a farm can produce a limited amount of food.
COST OF DELIVERY:
free until Garden Ring, from 100 rubles within the Third Transport Ring
WORKING HOURS:
from 11:00 to 23:00
TELEPHONE:
+7 (964) 638−93−73
MINIMUM ORDER AMOUNT:
500 rubles - in the Chistye Prudy metro area, 900 rubles within the Garden Ring
The Odessa-Mama cafe appeared thanks to the creators of the long-established Khachapuri. Typical Odessa dishes of home-made Jewish cuisine are prepared here. You can order lard with pepper, rooster jellied meat, lazy dumplings, potato pancakes with chopped veal, pike perch in cheese sauce and much more. Also here a good choice homemade soups and desserts.
"Pian-sho"
COST OF DELIVERY:
150 rubles in the Krasnopresnensky district, 200 rubles within the Third Transport Ring, free delivery for orders over 1,200 rubles
WORKING HOURS:
from 10:00 to 23:00
TELEPHONE:
+7 (495) 739−25−56
MINIMUM ORDER AMOUNT:
600 rubles
Pyan-sho are traditional Korean steamed buns with a rich filling. Pyan-syo kiosks are constantly changing their location; this winter they can be found on Arbatsky Lane, in Krasnaya Presnya Park and at the VDNKh food court. There are only four on the delivery menu. kind of pian-sho: classic, with kimchi (spicy), vegetarian and with salmon.
A modern Georgian cafe, where the food is cooked mainly by Georgians. You can order everything that is on the menu, that is, pkhali, satsivi, chikhirtma, all kinds of khachapuri, achma, lobio, as well as grilled dishes and desserts. In addition, Saperavi delivers Georgian lemonades and Natakhtari beer and homemade compotes.
"Food Party"
COST OF DELIVERY:
free within Moscow, 300 rubles - outside the Moscow Ring Road within 30 km
WORKING HOURS:
Tue.-Sat. from 10:00 to 21:00, Sun.-Mon. from 10:00 to 23:00
TELEPHONE:
+7 (495) 268−07−28
MINIMUM ORDER AMOUNT:
3,495 rubles
A service that delivers home groceries and recipes for five dinners. All dishes, as the creators promise, need to be cooked no longer than 30 minutes. Every week the menu for the next week appears on the website, and the serving size is 500-700 grams. Sample menu for the week: hangover hodgepodge with smoked meats, mashed potatoes with bacon and a mixture of five peppers, Italian salad with basmati rice, tuna and corn, beef stew with buckwheat dacha style, classic spaghetti Carbonara. You can choose a box of dinners for two or four. Delivery, by the way, also works in St. Petersburg.
A branch of a British company specializing in the sale of coconuts has opened in Moscow. You can only buy them in boxes of nine pieces each. You can also subscribe and have coconuts delivered every two weeks. On the site you can also get tools for opening coconuts: a CocoJack set, CocoTap and CocoCut knives. In addition, the site has detailed instructions how to open a coconut.
Finger Food
COST OF DELIVERY:
free within the Third Transport Ring and for orders over 800 rubles, free from the Third Transport Ring to the Moscow Ring Road for orders over 1,200 rubles
WORKING HOURS:
from 10:00 to 22:00
TELEPHONE:
+7 (968) 711−08−87
MINIMUM ORDER AMOUNT:
850 rubles
A project promoting the idea that everything delicious should be eaten with your hands. The menu includes quiches with chicken and mushrooms, salmon, mozzarella, tuna, spinach, baked vegetables, apple or cottage cheese with raisins, salads, soups (including spinach with smoked salmon), burgers and much more. You can also order a set lunch: soup, quiche and fruit drink (although only on weekdays from 11:00 to 17:00 and at least four servings).
Chef Dmitry Zotov's pizzeria serves a variety of food: from soups to desserts, but the main dish is pizza. Here it is prepared in the American style: uneven, with swollen edges and unusual fillings. You can order everything on the menu: any pizza, bruschetta, pasta, desserts. Absolute hits: pizza with suluguni, potatoes, bacon, egg and onion; cannelloni with rabbit and porcini mushrooms; bourbon cherry tiramisu. The choice of drinks is also large: from American ale to cocoa.
The first online teahouse where you can order different types pilaf: “Chaikhansky” - the famous Uzbek leg of lamb pilaf, “Festive” - with Uzbek raisins, and “Vegetarian” - with vegetables, barberries and dried fruits. You can also order the “Achichuk” salad or assorted Baku vegetables, flatbread and homemade jam. Drinks include TeGusto compote, and green tea served free of charge with every ordered pilaf. In addition, 3% of each order goes to a charitable foundation.
An establishment, if you can call it that, a small one rented from a restaurant in Baumanskaya Kitchen, where two people prepare pizza according to their own recipes and deliver it around Moscow. The menu has a classic set: vegetarian pizza, “Caprichesa”, “Polo Tomato” and others. You can also order soup or salad and drinks. The website conveniently describes how long delivery will take to different areas of Moscow: for example, pizza will arrive in the Central Administrative District within 30-40 minutes after ordering.
Soupmates is a service for delivering soups in cups: beetroot, okroshka, borscht with avocado, cheese, lentil, tom kha, salmon, tomato, pumpkin, chicken with broccoli, tomato, mushroom and sweet soups - apple and banana-coconut. Delivery is currently suspended, but they promise that it will resume after the New Year holidays.
In the summer, Pizza Hut pizzerias, which left the Russian market in 2011, reopened in Moscow. Pizza Hut now offers delivery as well. You can order different pizzas, both classic and original: for example, “Teriyaki” pizza with chicken in teriyaki sauce, a pizza roll in the form of a croissant, and there are also appetizers and salads; the only desserts are cheesecake and Baskin Robbins ice cream. You can place an order on the website by phone or SMS and through the application. A pleasant surprise: all couriers have beacons, so you can track their location on the map.
Dish constructor for beginners, a set of products to prepare a restaurant dish at home. It's simple: they bring you a box of food, and you, following the instructions, prepare yourself a delicious dinner in 30 minutes. This year, the project launched a diet program where you can subscribe and receive recipes and products for five low-calorie meals a day. The course lasts 28 days. Food is delivered twice a week for three to four days.
The Bulka bakery and confectionery chain has also launched a delivery service. Now on the website you can order freshly baked bread, soups, and even breakfasts, among which, by the way, cheese cakes and granola with yogurt and berries are especially popular. In addition, at Bulka you can order sourdough or coffee beans to your home, as well as gifts like gingerbread houses or a gift card for 3 or 5 thousand rubles.
Business in the field of public services is a worthy niche for starting your own small business. Modern life- this time high technology, a universal desire for success, total employment and high speeds. People are busy 24 hours a day. But they need to eat, wear clean clothes, live in a comfortable home and move quickly. Therefore, they are happy to use the services of cleaning companies, dry cleaners, laundries, taxis and food delivery to their home or office.
Food delivery is a modern promising business
Food delivery to your home or office gained popularity several years ago. The service continues to develop, changing forms, expanding the range, and applying new technologies. More recently, delivery was limited to a woman arriving at the office with simple home-made food in containers and ordering sushi or pizza over the phone.
Now you can order any food and drinks at any time of the day using mobile applications. The service for accepting orders is being improved and delivery methods are being improved. Speed of delivery and quality of food matter. There are many offers on the market, however, there is a prospect for creating your own service. Especially if you think about it form style, identify the target audience and competently build food delivery advertising.
The place of advertising in business promotion
It's difficult to single out the most effective food delivery advertising. Efficiency largely depends on specialization. Homemade food, fast food, prepared foods, eco food, drinks and snacks are interesting different groups clients and require a different approach to advertising. If for teenagers the most effective advertising of burgers and favorite drinks on the Internet, then for office workers it can be a banner located near the business center. In any case, successful business promotion without promotional activities is impossible. Advertising for food delivery should be bright, noticeable, and colorful. It should motivate you to place an order right now.
This business has a big advantage over other services. There's a lot to show here. Appetizing buns and juicy meat, fresh vegetables And delicious desserts. A beautiful food delivery ad can create an immediate desire to place an order.
The importance of photography in food advertising
The importance of photos in food delivery advertising is difficult to overestimate, so I would like to especially highlight this element. Visual perception actively influences consumer choice. In food advertising, this rule works flawlessly. Therefore, it is necessary to pay attention and allocate a separate budget for creating high-quality and vivid photographs of the food that will be offered to the consumer. Moreover, under conditions of remote ordering, the client does not have the opportunity to see, smell or taste the dish he is about to order. He will have to navigate by photographs.
When creating high-quality photographs, specialists, as a rule, do not use real dishes as the subject of photography, but create beautiful imitations from a variety of materials so that there is color, texture and saturation. These include gelatin, starch, and sometimes even inedible substances such as polyethylene. The main thing is that it is beautiful. But it is important that when delivered, the actual dishes are identical in appearance or very similar to the advertising pictures. The client should not be disappointed when he receives something completely different from what he ordered.
Determining the target audience
You can approach choosing a niche in the remote food ordering market from two perspectives. Based on the offered assortment, determine the target audience. Or first understand which group of clients is more profitable to serve, and create an offer based on the requests of this group. In any case, you need to know your target audience. It is impossible to please and be needed by everyone. This strategy can lead to negative results. Knowing your client, it is easier to establish communications with him, understand his needs, reflecting all this in an advertising proposal. For example, if the focus is on providing food to office employees, you can focus on saving time, healthy eating and affordable lunch prices. The same accents can be reflected in advertising photographs.
And if you plan to start delivering children's food or family lunches, then the concept is built on fun advertising for food delivery. Being able to please children is a special skill.
Defining the target audience is also important for creating a literate commercial offer.
Commercial offer
A unique commercial offer is the basis for a successful advertising campaign. The food delivery advertising text should be informative, simple and exciting, since the client is at a distance and has to make a choice based on his own impressions of the text he read. Depending on the form of advertising, the text can be a full-fledged commercial offer or consist of one or two phrases.
It is best to think over your own text content for each sales channel. If this outdoor advertising, it is important to come up with a bright and memorable phrase that best reflects the idea of the company. If this official letter, then it is important to briefly convey to the client all the benefits and advantages that he will receive by using the service. The style of the commercial proposal must also be verified to the smallest detail. It’s one thing if the appeal is sent to adults busy people, and it’s completely different when the clients are children or participants in holidays and entertainment events.
Traditional types of advertising
For Europe and the USA this is surprising, but for a number of Asian countries this situation can even be called common - your delicious lunch is delivered not to your home or office (as we are used to), but to an approximate geolocation point, that is, directly to your car, for example. modern world new advertisements appear every day unusual shapes. You can create an inscription in the sky using airplanes or lasers. Or arrange a unique soap bubble show. Very impressive, but expensive. Along with innovation, traditional forms of promotion remain quite effective. Advertising for a food delivery service will look harmonious on public transport, street banners, and in the local newspaper. If your budget allows, you can run short-term but active advertising on local television so that as many people as possible know about the delivery service.