How to get media attention? How to involve the media in the problem? We infect society with interest in environmental problems

NATA KARLIN

In our time, you can become a successful person only by attracting the maximum attention of others. The "gray mouse" that sits at the computer in the office all day, and in the evening rises silently and quietly disappears, is unlikely to ever get the attention of employees. And this applies not only to a career. The inconspicuous person in the family is neglected, his interests are not taken into account when making decisions. Pets believe that he does not care! That he would accept any course of events, just to stay on the sidelines. Who knows what is going on in his soul?

It becomes so only because it knows how to attract the attention of others. Not all people are sociable from birth. Basically, this skill is acquired over the years. Many, having not yet learned how to communicate with their own kind, are forced to turn to psychologists or sign up for various trainings in order to attract at least a drop of the attention of others. You can advise several ways that will help an introverted person adapt to modern reality.

10 ways to draw attention to yourself

We start working on ourselves from the simplest thing - from the appearance.

Appearance and clothing.

Remember the proverb that they are greeted not by their minds, but by their clothes? What do you yourself pay attention to when you first see a person? Of course, what he is wearing, how his hair looks, how well-groomed his hands and face, etc. Take a critical look at yourself in the mirror. You must match the environment in which you live. For example, if you are, try to look the part. Ironed clothes that shine with cleanliness are what you need! If you are a minister of Melpomene, get creative with how you dress and how you look. Stand out from the team by the fact that your shirt is the whitest or that the beret is worn on the wrong side than everyone else's.

If you are not eligible, freshen up your clothes with a small brooch or handkerchief tied nicely around your neck.

Positive mood.

Too many people today are unhappy with their lives. They complain about fate, complain about circumstances, and this is so customary and usual that a person who is satisfied with his life is nonsense. Smile at troubles in spite, laugh even when the soul is "scratching the cats." attract the attention of others. They want to communicate with them, it's nice to be friends with them, they have a lot to learn. Moreover, by smiling at the world, you will feel how the world is smiling at you.

Ask and they will answer you.

The interest that glows in the eyes of a person will not be ignored. As honestly as possible, ask the questions you want to know the answer to. When people see that you are interested in their opinion, deeds, they begin to show interest in you.

Observation.

Watch closely the behavior of employees in the team. Spot leaders and outcasts for yourself, put fad on the pluses of the former and the missteps of the latter. However, leave your observations only for yourself. Sharing them with one of the employees means starting gossip at work. For yourself, you will get the most useful information from this lesson. Now you know exactly what topics for conversation you are interested in, in which stores your colleagues buy clothes and what brands of cars they prefer.

What attracts strangers to us? Charisma, ability to communicate, desire to please, etc. The general concept for all of these definitions is charm.

Perhaps, if you try, you will also be able to behave as relaxed as they are, attracting admiring glances. Pay attention to how they communicate with journalists. Their speech is supported by appropriate postures or. You are not a lecturer in the department who does not consider it necessary to add liveliness to his lecture, because he does not care whether the students write down for him or not.

If you are a person of art, it is easier for you to understand what is at stake. In any work, there is always a certain note of surprise and shock. Unexpected actions that are committed intentionally, with a purpose, make others talk about them for a long time.

In word or deed?

In your professional activity, strive to become a real ace. Seeing that you are making every effort to achieve your goals, people will begin to pay attention to you as a hardworking and purposeful person. By the way, much less respect is given to Napoleon's plans for how to manage the universe without attracting attention. "Wanting" and "chatting" is very different from "wanting" and "doing."

People who are passionate in society are treated with great respect. Therefore, do not make a secret of the fact that you knit beautifully, paint graffiti or, for many years, have been an avid fisherman. You will definitely have fans, and maybe followers. Especially respectful in a professional team. This speaks of a person only from a positive point of view. This means that he is not a quitter, since he finds time after a working day and does what he loves.

Embarrassment.

You come to a new team that is diligently studying you. Let go of embarrassment. Today and always, you must be at your best.

Communicate, tell funny stories, smile, listen carefully to what others are saying to you.

Remember Matroskin.

Remember, at the moment when Uncle Fyodor's mother praises him, he gives out the phrase that he can also embroider with a cross, and on a typewriter. A single case of attention and praise is not enough for a person. He needs to notice his successes, to be surprised that he, it turns out, can do more than he tries to show people. As soon as one person from the team notices your merits, it will immediately turn out that all employees are interested.

How to get the attention of a loved one

Years spent together make people more and more indifferent to each other. Previously, a man gave gifts, showered with flowers and compliments. What happened today? When was the last time he told you that there is no one in the world better than you? And where is your vase, in which you always put bouquets received from your beloved?

We change outwardly.

Do you complain about men? Look at yourself in the mirror! Who do you see there? Disheveled chicken in a robe? Then what do you expect from your loved one? Sometimes it is enough to make a fashionable hairstyle, manicure, change the usual dressing gown for beautiful trousers and a blouse, and the man will definitely notice that you are attractive today. He does not need to hint further, he himself will now pay attention to you.

Don't complain about boredom.

Why demand attention from a man when you yourself can find yourself an interesting activity that will not let you get bored. Let your loved one sit at the computer, TV and with friends. As soon as he realizes that you have stopped "annoying" him with your moaning, he will immediately have a question: "What are you passionate about so much fun?" And he will immediately pay attention to you. Soon the situation will change radically. One fine day, you yourself will hear the request of your husband to pay attention to him.

How to properly attract the attention of a woman

It is strange, but if women force men to pay attention to them after some time of life together, then men are interested in this question immediately after meeting a lady. Tips on how to properly attract the attention of a woman you like are trivial:

No wonder they say that ladies love with their ears;
Remain a man in any situation. Do not give in to difficulties, and do not back down, giving someone a word;
Radiate positive, do so that the girl does not get bored and laughs often.

Always remember that a person is a social animal that does not like pungent odors. Therefore, make sure that you always smell pleasantly.

Try not to get trapped. This is especially true of those people who, with a smart look, say absolute nonsense. If you assert any truth, then you must be 100% sure that it is really so. At the same time, try to keep silent once again so that you are not considered a "plug for every barrel."

And, most importantly, you don't want to draw attention to your own person all over the world? This means that you are interested in a specific person or group. To get their attention, you should thoroughly study these people and understand what they like about those around them. Show attention to their problems, listen and decide for yourself, do you really need the attention of these people?

February 24, 2014 5:21 pm

Did you know that half of the plastic that is turned into food packaging is mainly used once and then discarded? At the same time, for the decomposition of such a base, so easily sent to the trash can by us, nature needs 100-500 years. In other words, virtually everything ever made before has not decomposed until now and continues to pollute the environment. It is not difficult to imagine that at such a rate, against the background of human inactivity, by 2050 the amount of plastic on the surface of the earth will exceed the number of fish in the sea.

Alas, despite its relevance, the problem is ignored by most of us. Photographer Benjamin Von Wong came up with a very unusual way to draw attention to the coming eco-disaster. The enthusiast created a large-scale photo, for the implementation of which he used 10,000 plastic bottles. He chose this number not by chance, but based on statistics. Von Wong calculated that an average American uses 167 plastic bottles every year. If we take into account its life expectancy, excluding childhood, it turns out that over the entire period one person will throw out about ten thousand bottles, which means irreparable damage to the planet.
The photographer's concern for the future of the ecosystem is well founded. from plastic pollute the ocean, fresh water sources, soil and release toxins that we all constantly inhale. There is no need to talk about the purity of the air. To contribute to the solution of the existing environmental problem, the photographer gathered volunteers, with whom he created a visual representation of the impact of plastic on the environment. To implement the project, it took a lot of hands and sponsorship. For example, the Tomra waste management center donated the required number of bottles for free, and volunteers found through local news and social media helped to clear the bottles from labels within a few days. Benjamin's former client agreed to provide a large warehouse for filming for a week.




The look for the model was created by Cynthia Brault. Meanwhile, the list of those wishing to participate in the project was constantly growing: not only relatives and friends of the involved assistants became interested in them, but also complete strangers. As a result, there were much more enthusiasts than was required, and the project turned out to be really bright. Pictures challenge society, encourage people to reconsider their habits. On the basis of the project, they even organized a petition calling for the minimization of plastic production. “Change is possible when people get together and fight for what they believe in,” says Benjamin Von Wong.

The Constitution guarantees every citizen of the Russian Federation the right to a favorable living environment. Some of this and calm down. The lives of others are placed on the altar of the struggle for the quality of this very right. It is they who, using printing on fabric, decorate the city with social advertising, organize rallies at the walls of "harmful" enterprises, gather a conscious public for volunteer cleaning of parks and organize other "green" marathons.

We infect society with interest in environmental problems

In the matter of propaganda, the already mentioned means of modern printing are very helpful. Their variety allows you to solve many problems at the same time, without unnecessary effort, achieving high results. For example, a tie with a logo will immediately explain a lot to your counterpart, and perhaps it will also interest the prospect of personal involvement in the movement of the advanced and progressive. Flags, T-shirts, advertising banners, souvenirs and even umbrellas - all this can bring an idea to the world and find a lively response in the hearts of those who are not indifferent.

What are the activists of the environmental front choosing today?

It is not so easy to surprise a modern person and hook him to the living. But some still succeed.

Eco-world blitz news for inspiration:

1. Graffiti. Residents of Kiev Podil admire the fresh masterpiece of the work of the British Fintan Magee. It is unlikely that there is an element of chance in the fact that a huge drawing on the topic of ecology fell on the wall of the State San-Epidem Service.
2. Moscow volunteers carried out the Anti-Plastic campaign in several stages. Saturday clean-ups in August 2015 filled 1000 volunteers' free time with work for the good of society, contests, quests, and quizzes. On the crest of the wave of public enthusiasm, about 260 kg of garbage was collected (they collected everything, not only plastic), scattered along the banks of the main metropolitan waterway, along beaches and in park areas. Everything found is sorted, disposed of, sent for recycling. It remains only to reach out to all the others: so that they do not litter in the future.
3. The news from Lebanon is less comforting. There, on August 23, 2015, a wave of numerical protests took place. It got to explosives, tear gas and clashes between the population and the police. The cause of the unrest was the overcrowded landfill, which threatens the ecology of the city, and the authorities' inaction with regard to the settlement of the issue of garbage collection.

The main thing is to do at least something. The ecology will not improve by itself. Do not sit idly by, go for it!

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The article discusses the importance of involving students in practical activities designed to draw attention to environmental issues. For the mastery of theoretical knowledge, not supported by practical activity, is not enough to develop the skills of correct ecological behavior of schoolchildren. The author presents an analysis of ways to involve modern youth in events and actions, taking into account their age characteristics, passion for the Internet. Direct participation in practical activities aimed at drawing attention to environmental problems and searching for possible solutions to these problems helps to form a person with an active civic position, armed with knowledge of the state of affairs in this area, practical skills and skills of working on environmental protection. The relevance of the article is associated with the aggravation of the unfavorable ecological situation on Earth, which is a generally accepted fact, and without taking measures to improve the state of the environment, humanity is threatened with an ecological catastrophe.

ecological crisis

motivation

event

1. Minnebaeva Z.E. Principles of the development of the ecological culture of schoolchildren in the educational process // Modern problems of globalization of the world economy and socio-cultural development of man: materials of the report. the result. scientific-arr. conf. - Kazan: Fatherland, 2015. - S. 421–424.

2. The student's attitude to nature / ed. I. D. Zvereva, I.T. Suravegina. - M .: Pedagogika, 1988 .-- 128 p.

3. Khusainov Z.A. Environmental culture of schoolchildren: teaching aid. - http://libweb.ksu.ru/ebooks/02 l 28 000418.pdf.

4. Kazan. July 28, 2012. The first step to improve the park of the newlyweds [Electronic resource]. ? Access mode: http://kukmor.livejournal.com/853636.html.

5. Earth Hour. The official website of the World Wildlife Fund in Russia. - URL: http://60.wwf.ru.

6. About Greenpeace. Official website of Greenpeace. - URL: http://www.greenpeace.org/international/en/about.

The growth in the level of development of human society is due to scientific and technological progress, which is designed to create favorable conditions for the life of mankind. However, in pursuit of high achievements, a person often forgets about his environment, treats natural resources as an inexhaustible source that allows humanity to enrich itself without thinking about the possible consequences. The emerging contradictions between society and the environment are causing a severe ecological crisis. The result of the negative influence of man on nature is an increase in the level of environmental pollution, a decrease in biological diversity, the disappearance of species of animals and plants, an increase in the number of genetically determined diseases.

The causes of the ecological crisis, along with socio-economic factors, are the worldview and philosophical views of a person, because they primarily determine the attitude of a person to his environment and the degree of responsibility for possible negative consequences of unreasonable use of natural resources.

It is possible to prevent and prevent an ecological catastrophe by changing the value system of modern society, by using the knowledge accumulated by mankind, which could contribute to the formation of the ecological culture of the younger generation. The ecological culture of a person is manifested in his ecologically conditioned activities. The development of ecological culture implies a complex influence on the cognitive, affective and active sphere of a person's consciousness. The formation of the ecological culture of students, coordinating and correcting the attitude of students to nature, is the goal of environmental education.

However, the acquisition of theoretical knowledge not supported by practical activity is not enough to develop the skills of correct ecological behavior of schoolchildren. Direct participation in practical activities aimed at drawing attention to environmental problems and searching for possible solutions to these problems helps to form a person with an active civic position, armed with knowledge of the state of affairs in this area, practical skills and skills of working on environmental protection. Consequently, the involvement of students in activities dedicated to environmental problems is the most important stage in the formation of the ecological culture of schoolchildren.

The dissemination of information is of paramount importance. It is important that students are aware of the organizations that carry out environmental activities in the region, the country where they live, as well as existing international movements. This information can be obtained through radio and television, Internet resources, newspapers and magazines. Knowledge of a foreign language gives students the opportunity to find like-minded people from other countries, discuss environmental problems, share their thoughts and ideas, exchange work experience, thereby a foreign language serves not only as a means for solving global environmental problems, but also serves to strengthen peace in the world.

The success story of Greenpeace has helped to raise awareness of environmental issues around the world and to create environmental organizations and movements in many countries.

The goals of Greenpeace are to protect the environment, educate and promote sustainable lifestyles. Such global environmental problems as global climate change, decline in tropical forests, overfishing, the development of genetic engineering, radiation hazard, conservation of the Arctic are in the field of vision of the organization.

The international non-governmental environmental organization "Greenpeace" has more than 26 regional branches in 55 countries of the world, including Russia. Regional offices deal with national environmental projects following an international strategy. More than 2.8 million people worldwide support Greenpeace's activities.

The Earth is our common home, which means that environmental problems cannot concern only individual countries or people, these problems concern world society as a whole, and they can only be solved by rallying together, together. It is difficult to overestimate the role of a foreign language, with the help of which one can learn firsthand about environmental problems and measures aimed at solving these problems in different countries of the world. Knowledge of the language allows you to become part of the world movement, making your own contribution to the common cause.

The global, large-scale consists of the private, which means that the solution to global problems must be started small, with the improvement of the home yard, district, city. In particular, the work on the school site is of great practical importance, since all students can take part in it. This contributes to the development of schoolchildren's skills of correct ecological behavior in the natural and social environment, respect for nature, and develops their ecological culture. The perception of natural beauty by children forms the correct ecological thinking and behavior in relation to nature in schoolchildren. Working under the guidance of a teacher, they acquire practical skills, receive aesthetic pleasure from the results of their work, and form a respect for the environment. They will hardly want to litter in the garden that they have ennobled or pluck a flower from a flower bed that they have been cultivating for so long.

Within the district and the city, schoolchildren can participate in various kinds of activities, such as environmental clean-ups to clean up parks and squares from accumulated garbage; planting trees, which is especially important in connection with the "Green Record" campaign in the city of Kazan, within the framework of which thousands of trees were planted to make our city cleaner and more beautiful; cleaning the coastal zone of rivers and lakes located within the city.

The Green Record campaign began in Kazan in 2012. As a result of this action, dozens of streets, courtyards and squares of our city were transformed. Anyone could participate in the action and make a contribution by coming to one of the green clean-ups that took place in different parts of the city. Saplings and implements were given out on the spot.

The slogan of the action was: “Do you want to live in a green city? Come and plant a tree! " Schoolchildren, teachers, students took an active part in planting trees together with officials, deputies and famous people of our city. The action gained great popularity among young people, thanks to the local press, television and social networks on the Internet, which widely covered its progress. The action was of great educational value for the younger generation, because it clearly demonstrated that in order to improve the environment, it is necessary to directly participate in its protection and ennobling.

In 2015, the "Green Record" campaign smoothly spilled over into the year of squares and parks in the Republic of Tatarstan. During this year, already existing squares and parks were restored and new ones were built, making our city even more beautiful and more convenient for the rest of the townspeople.

Motivation and consideration of the interests of students is of great importance for the success of a project. The Internet and, in particular, social networks, of which schoolchildren are active users, where they spend most of their free time looking for friends and communication, have great potential for attracting schoolchildren to environmental campaigns. Information posted on social media quickly spreads among young people, causing discussion and comment. So why not use this resource in order to draw the attention of young people to the environmental problems of their hometown, village?

Using the activity of young people in social networks, there is an opportunity to successfully attract the attention of young people to existing problems and involve them in interesting projects. Unfortunately, this potential is not being used sufficiently and it is necessary to work in this promising direction.

It should be noted the positive experience of the all-Russian action "Blogger against garbage", which is widely covered in various social networks and is popular among young people. The organizers of the action open groups, where everyone can join, appoint the place and time of the event, provide the necessary equipment for cleaning. Each participant receives a commemorative T-shirt with the logo of the action. The media are involved in covering the event: local newspapers and television channels. The report of the event is also posted on social networks, accompanied by photos and comments of its participants. With each promotion, the number of its participants increases.

As part of this action, an event was organized in Kazan to clean up the newlyweds' park (opposite the building of the Central Bus Station and next to the city's river port). The park was in a terrible state, despite the fact that it is located practically in the center of the city. The organizers and active participants of this event were students of Kazan universities, and, importantly, they were joined by the caring residents of this microdistrict. The group of activists was supported by the Ministry of Ecology and Natural Resources of the Republic of Tatarstan, allocating equipment and workers from the city production trust of water and green economy. The DJ entertained the participants of the cleanup with music and attracted people from the surrounding area to the park. As a result of the action, several garbage trucks were removed and new benches and waste bins were installed. The park has changed and has become a more attractive place for walking and recreation of the townspeople.

As you can see from this example, young people are ready to participate in activities aimed at solving environmental problems, you just need to find the right motivation. Instead of long educational conversations and forced participation in subbotniks, it is much more effective to find such forms of events that would meet the interests of modern young people.

Another popular trend is the Earth Hour campaign, which was founded by the World Wildlife Fund (WWF) in 2007 as a symbol of human concern for the environment. The slogan of the action - "With the whole world for one planet" - reflects its main essence. People around the world turn off the lights for one hour as a sign of concern for the future of the planet. This action has grown into an international campaign to preserve the resources of our planet, in which anyone can take part. Residents of Kazan and primarily students and schoolchildren take an active part in this annual action. To join Earth Hour, you need to turn off lighting in rooms, building lighting, computers, festive illumination, neon advertising signs, televisions and table lamps, and you can also turn off unnecessary electrical appliances.

Each country, as part of Earth Hour, draws attention to what is most important to it at the moment. So in Russia, in 2012, during the Earth Hour campaign, more than 120 thousand signatures were collected for the law on the protection of seas from oil pollution. At the end of 2012, the law was signed by the President and came into force on July 1, 2013. In 2015, as part of the Earth Hour campaign, WWF-Russia ran the Time to Think Different Campaign, calling for the freezing of environmentally hazardous and expensive projects in the Arctic. The fund has collected signatures under an appeal to the Russian president asking for a ten-year moratorium on the development of new oil fields on the Arctic shelf.

This action is accompanied by charity concerts with the participation of stars and collection of donations in support of a specific environmental project in Russia. Anyone can become a part of this event, which can not only draw the attention of a large number of people to environmental issues that are relevant for Russia today, but also solve these problems, preserving the unique nature of our country for themselves and future generations.

Involving schoolchildren in environmental protection activities gives them the opportunity to apply in practice the knowledge gained in the classroom, allows them to realize their involvement in nature, forms the skills of correct environmental behavior and allows us to hope that our future generation will grow up not indifferent to environmental problems and will be able to accept the necessary measures to address these problems. And knowledge of a foreign language allows you to integrate into international organizations and engage in environmental activities on a global scale.

Bibliographic reference

Minnebaeva Z.E. STUDENT INVOLVEMENT IN ACTIVITIES CALLED ATTENTION TO ENVIRONMENTAL PROBLEMS // International Journal of Experimental Education. - 2016. - No. 1. - P. 86-89;
URL: http://expeducation.ru/ru/article/view?id=9393 (date accessed: 02/26/2020). We bring to your attention the journals published by the publishing house "Academy of Natural Sciences"

Roman Avenirovich Yushkov, journalist, executive secretary of the newspaper Za cheloveka (publication of the Perm Regional Human Rights Center), editor of the Information Agency Periscope, which covers the problems of public activity and the protection of public interests, activities of various initiative groups and non-profit organizations.

In what cases can you contact the media and what will it give to solve the problem?

The media should be consulted in almost all cases. We live in the information age, and it turns out that what is not in the media, in the information field, is not in reality. That is, are we conducting some kind of peaceful negotiations with the authorities, for example, municipal or state. Or we enter into some kind of conflict and use tough protest means to achieve our goals. In any case, we just need the informational component of our activity. If we have reached some kind of agreement with the authorities, then it is necessary to make this agreement public, so that it becomes more stable, so that it would be much more difficult for the authorities to back up. All the more, every stage of resolving any conflict situations deserves coverage, because all the time Power is such a nocturnal beast that really does not like to be pulled out into the light. And therefore, making public the actions of the authorities, our actions, some aspects of interaction - this is a prerequisite for increasing the degree of success.

In any social activity, from any all-Russian public organization with a staff of hundreds of people to a small initiative group of three people, which wants to ensure that, for example, near the school they stop parking cars on lawns and plant green spaces, and in that, and in another case, publicity is necessary. And working with the media is the main component of this publicity.

What is the best news outlet for the media?

An informational occasion can be any turn of the conflict, any success that we have achieved in this conflict, any decision of the authorities, an adopted resolution or court decision, filing any appeals, claims to court, sending collective complaints, complaints to the prosecutor's office, getting answers, if they are at least in any way meaningful - all this can become informational reasons, that is, the reasons why we can force the media to talk about ourselves.

Suppose we have a reason - how to get the attention of journalists? Where to contact?

There may be several options. If we have some kind of permanent activity, that is, this is not an occasional reason, but a certain program of action, it does not matter if you have a registered legal entity or it is just a spontaneously emerging initiative group. If we have a long-term program of action, then we need to take it seriously.

The optimal technology, which I usually recommend to serious initiative groups, when people are responsible for their work and really want to achieve some results, is to nominate a spokesperson from among their ranks. That is, a person who has at least some experience - at least minimally journalistic, for example. Accordingly, this person must collect an address database, e-mail addresses of the media (in the end, and I can transfer such an electronic database, accumulated over the years). This person should regularly send out press releases to all media outlets. This is a serious duty; he must, if possible, be freed from other activities.

People often take it lightly. You ask: "Do you work with the press, with the media?" "Yes, we are working." "How do you work?" “Well, we have a cousin niece of one woman, she works at the Europe-Plus radio station in Perm, for example, and she said it twice in the news.” This is a completely amateurish approach. Today we have hundreds of mass media in the city, different, primarily electronic. There are so-called active bloggers - these are people leading Live Journals on the Web, which are also a resource. Therefore, if you create news, and your goal is to get into news feeds on radio, television, the Internet, newspapers, then, accordingly, your press release should go to these hundreds of mass media. Leave electronically, naturally. And it will be very good if your own spokesperson does this.

If it is impossible to find your own press secretary, please contact friendly public organizations: the Perm Regional Human Rights Center, the Perm Civil Chamber, the GRANI Center, us, the Periscope Information Agency. And we will already build some kind of information support and information dissemination system for you.

Are there any Perm media outlets that you can contact separately? Is there any reason?

It always makes sense, in addition to mass mailing, to additionally apply to the most rated media outlets, duplicate your requests orally and to those media outlets that, as you know, are especially friendly to you. But in our situation it is always useful, in addition to mass mailing of journalists to e-mail addresses, to contact TV channels. Perhaps, in addition to specific interested journalists, send information to their e-mail addresses after the interview with them or send it by fax.

There is a radio "Echo of Perm". It is quite active, willing, and boldly working with various public and protest initiatives. It always makes sense to make an additional call there, to make sure that they received your press release, if not, then send it again by some alternative channel, by fax, for example, or at least just verbally inform about the essence of the event.

It probably makes sense to contact the most rated Perm Internet sites. As of December 2010, these are 59.ru and prm.ru, but the situation in this area is constantly changing, so we need to keep track of it.

Can you name the Perm editions, which you mentioned - the most rated, by name?

In the electronic sphere - 59.ru, prm.ru. Further, alas, cinema is still the most important of the arts in our country, as V.I. Lenin, therefore we need to work additionally with television. If, for example, at your event, picket, meeting, in some kind of conflict situation, television participates, a camera appears, this is very good.

In general, Perm television, of course, easily works at the behest of, for example, the press services of the administration, regional, city. And, nevertheless, it is impossible to pay for everything and keep track of everything. Therefore, it is necessary to work with all four channels that have news for today: T7, Rifey, UralInformTV and VETTA - this is not so much.

And the print media?

It is clear that it would be good with your problem to get into the largest print edition. Today in Perm it is "Friday", if I am not mistaken, 150 thousand copies. "Local time" is probably on the order of hundreds of thousands. Although Local Time is a very specific publication. They work too closely with the authorities and with business. Therefore, when you come into confrontation with the authorities, it will be difficult for you to force Local Time to write about your problems. But it happens in different ways - they also need to strive to periodically show that they can give some kind of independent view of the conflict situation. So you have to try.

Does it make sense to contact the federal media?

It makes sense to contact the federal media if your informational occasion is very bright, if this is a federal event. Well, for example, if you decided to block the Trans-Siberian Railway, which runs not far from your school, around which you have a conflict, confrontation, I think that this is a worthy reason to appeal to the federal media, somewhere on REN-TV, for example ...

Or if several dozen parents lay down in the school corridors in protest against the fact that some deputy N. or M. takes the school building from you. This event is already bright enough, and you can claim the attention of the federal media. If you just have an ordinary meeting with a representative of the administration, where you articulate your claims to each other, you will hardly be able to attract the feds.

Please tell us about the work of the Periscope Information Agency. How can you cooperate with him?

Information agency "Periscope" operates in the mode of electronic mailing of letters to the addresses of mass media and in the mode of publication on the website. This is an offshoot of the website of the Perm Regional Human Rights Center. In principle, anyone can easily familiarize themselves with our activities, if they type the address periskop.prpc.ru, you can see what our messages are. We focus our attention on covering various community initiatives.

How we work ... For example, we receive information directly from participants in an initiative, from participants in events, or from people who have acted as plaintiffs in a lawsuit. We try to get from them not only an oral commentary, but also some documents from which we can more clearly compose a picture. Then we make a news report. And this news message is distributed, probably, to 300 addresses of Perm media outlets, individual Perm, and not only Perm, journalists (to Yekaterinburg, to Moscow). This goes to those media that use our services and, accordingly, this, on the one hand, is republished in some unchanged or slightly modified form. On the other hand, this serves as an impetus for the independent work of a journalist. In order for a journalist to take a camera, take a dictaphone and come to your specific event, if it is, for example, an announcement. Or I did my little investigation and wrote an article about your situation.

How can I contact you?

You can get in touch by phone 212-90-01, you can talk about your situation and send it by e-mail [email protected] our messages, with which we will already work and somehow bring them into the standard format of news information.

When are special measures necessary to draw media attention to the problem? Are there any specific cases? And what kind of events will be?

Special events are needed very often in cases where there are not enough informational reasons that appear by themselves. Moreover, to a large extent your activity should consist of organizing such special events. And, in principle, even the trial often serves as such a special event. It is often necessary to file claims, knowing that they will not be won, but, nevertheless, this will force the journalist to come to the courtroom and, accordingly, cover this trial.

These can be dozens of different forms of special events: conferences, meetings, round tables on your topic, negotiations with the opposite side, and, in this case, public negotiations, to which the media can be invited; street activity, that is, pickets, rallies, demonstrations, processions, some kind of street meetings, it always looks bright and attracts attention.

You can practice some kind of public address at meetings of deputies with voters, for example. You know that there will be journalists, that is, everything has already been organized there without you. You just come there as an initiative group and force people to talk about your problem. Moreover, in your speech you show that the problem is extremely acute, that it deserves that this deputy or governor, another representative of the government - the mayor - deal with this problem, and that it deserves the media present to write about it.

Any informational PR work is not only a question of how to cover it, but also a question of how to organize your activity so that it is conveniently covered. People with some experience in public PR activities can assist you, dear novice activists, not only in covering, but also in thinking over your activity in terms of attracting attention to it. You can contact me, in particular, and we will discuss with you how to organize your activity more publicly, more effectively, more effectively.

Roman Avenirovich, tell us in a nutshell about the rules for communicating with journalists.

The worst thing you can do is say: “We have such a problem, such a problem, all hope is only for you! Help, dear ones! " This is such a Soviet approach, which proceeds from the fact that the press is such an assistant in good deeds. Alas, the situation is completely different. Today the press and all media are business, they need to deliver an interesting product in order to attract readers, viewers and listeners. This should be the starting point. Therefore, no requests for help! You can use the words “Please, we ask you to come” only if the journalist is a very close friend of yours. If you provide adequate, correctly compiled, that is, sufficiently complete, clear, clear information on an interesting public occasion and provide it on time, not an hour before the event, but a couple of days, for example, then no requests are needed. The journalists will be grateful to you for it, they will come and work.

Of those 200 addressees where you will send this information, there are 5-7-10 who will be interested in it. Therefore, you just need to clearly and technologically conduct this informational work and the press will help you. The general tone of communication with the press should be the tone of polite partnership: not ingratiating, on the one hand, on the other, not boorishly cursing: "We know you, write everything in your own way, as they tell you in the mayor's office, you will twist and change everything ...". This is not necessary - the journalist in front of you is not responsible for other journalists, even for colleagues from his own TV company. Therefore, it is polite, clear, clear and in the spirit of business ethics. For example, if a journalist asks for a court decision on your issue, and you promised to do so, then you must not cheat. It is in your interest to convey this judgment to him. I speak here as a journalist, I know that people are often completely non-executive, irresponsible, I don't want to have anything to do with such people. Be responsible partners and the press will be pleased to do business with you, she will be happy to cooperate with you