Map of alcoholic drinks. Vodka in Siberia and wine in Krasnodar. Alcohol map of Russia. Countries of Western and Central Europe

Experts recognized Saratov as the most drinking city in Russia. Marketing agency Zoom Market has compiled a list of 25 cities where they drink the most. Life found out which drinks are preferred in these regions.

Saratov

Residents of the city, which experts put in first place in the alcohol rating, said that the locals prefer vodka, whiskey and rum. Most also do not refuse beer, but it is not so popular.

By the way, the head of Saratov, Mikhail Isaev, said that he did not consider the city "the alcohol capital of Russia." He is sure that "someone needs a stir."

And the agencies that come up with some measurements themselves, lay down some indicators themselves, - Isaev noted.

Khanty-Mansiysk

By the way, in 2016, in the Khanty-Mansiysk Clinical Psychoneurological Hospital, in honor of the day of the invention of Russian vodka, specialists conducted preventive conversations with patients. There was also a school for refusing to drink alcohol.

In the capital of Mordovia, Saransk (fourth place), along with local Mordovian vodka (which, according to local residents, is very different from many even expensive brands), they also drink local moonshine. True, the latter is so strong and hops from it so quickly that questions arise - what exactly this drink was insisted on.

Permian

In the Urals, one cannot do without vodka either. But, for example, in Perm (third place) there is another strong alternative - a local balm. It happens on herbs, blackcurrant and with plant roots.

Balm, by the way, is also loved in Tatarstan. The republic also has its own brand of this drink.

Rostov-on-Don

It takes about five hours to drive from Rostov-on-Don (seventh place) to the Black Sea coast. Warm, sunny, fertile land in the area. No wonder the locals plant vineyards and make wine. Some also make chacha. The region is not so fond of a strong drink, preferring wine from apples, all types of grapes, and some even make it from plums.

The same story with Krasnodar (16th place). In addition to wine and chacha, cognac is also made here.

Khabarovsk

This city ranked ninth in the ranking. As it turned out, Khabarovsk residents are interested in wine, cocktails, whiskey. A corresponding study was conducted by Yandex a few years ago. Thus, whiskey accounts for 11% of all requests from Khabarovsk about alcoholic beverages. For a number of Russian regions, this was the highest figure. "Black Russian", "Mojito", "B-53" - the residents of Khabarovsk are also looking for recipes for these drinks in search engines.

Vladivostok

A peculiar alcoholic legend that exists in Vladivostok is kaprom. He is the captain's rum. According to local residents and tourists, it is almost impossible to drink this drink in its pure form. And its quality, according to many, is questionable.

Either from the number of glasses (glasses) drunk, or really because of the recipe, but the hangover from this drink is 90% guaranteed to you. However, it is still taken because of the low price.

St. Petersburg

Remember the song "Leningrad" "In St. Petersburg - to drink"? So, there, in the video, the heroes are walking in the company with vodka. This drink in St. Petersburg (11th place), of course, is also respected. But locals increasingly prefer beer.

In this they are supported by the inhabitants of Nizhny Novgorod. In both cities, so many craft beer bars have recently opened that it seems to be used instead of water.

Samara (21st place) is another "beer" region. Samara beer is even considered one of the visiting cards of the city. It is indeed drunk, perhaps, more often than all other drinks. Even during the World Cup, tourists were sent to the local brewery, where you still have to stand in line to get beer. Previously, it was still necessary to buy a bottle separately, but now this process has been modernized.

The equivalent of 6.1 liters of pure alcohol per person was drunk by the world in 2005, according to a report by the World Health Organization (WHO) released February 11. The biggest "drunkards" are found mainly in Europe and in the former Soviet republics. Moldovans are the most notorious of them all, drinking 18.2 liters each, which is about 2 liters more than Czechs, who are in second place. In addition, in Moldova, the consumption of more than 10 liters per year of homemade liquor remains "unrecorded", which makes it especially unhealthy. Such moonshine makes up almost 30% of the world's alcohol consumption. The WHO estimates that alcohol causes 2.5 million deaths per year, more than AIDS or tuberculosis. In Russia and the CIS, the death of every fifth man is caused by alcohol.

According to other data (2009), the death of every fourth Russian is from alcohol. And in 2005, the official statistics of the State Statistics Committee of Russia declared only 3% of the total mortality from alcohol, taking into account only "direct" cases, which obviously does not sufficiently reveal the state of affairs.

According to data provided by the Public Chamber, alcohol "kills" 500-700 thousand Russians every year, and two-thirds of deaths are caused by accidents and violence. In addition, 80% of murders and 40% of suicides are committed while intoxicated. In 60% of road accidents, the victims had high blood alcohol levels.

The number of young alcoholics is growing: According to official data from the Ministry of Health and Social Development of Russia, the age threshold for alcohol consumption by teenagers is decreasing. So, if in Soviet times teenagers tried alcohol at the age of 17, now this age has dropped to 14 years. Now 80% of young people drink alcohol, 40% do it daily (2009 data).

An important reason for alcoholism is accessibility! Look - after all, beer is cheaper than milk in stores - it's very easy to make the first check, besides, it's so "fashionable" - to show your "adulthood".

The question is who gave rise to such traditions and who maintains them, who benefits from it, and for what deeper purpose, besides financial income, is this being done?

But an even more important question is how to deal with this and what can we do ourselves without blaming government regulation and without waiting for global action from above?

One of the goals of the 1 Vision project is precisely to take measures at an early age to prevent such situations - to work with the roots, instead of fighting the consequences, which is like fighting windmills.

As Michal Mikhalych Zhvanetsky said in one of the winged miniatures, "can something be corrected at the conservatory?" Therefore, we go to schoolchildren, because, as noted above, they try already at the age of 14, or even less.

If you care about the life and future of your children, think about what example you set for them, because they are not yet able to realize the consequences!

Tequila, cava, champagne - every country has a drink that is an important part of the country's cultural heritage. While some of these drinks have spread throughout the world, others are carefully guarded by the locals as their greatest treasure.

Below are 19 drinks from around the world that you've probably never tried. This includes varieties of beer, liqueurs, spirits with a range of unusual ingredients - from artichokes to anise and angelica.

Many drinks are so specific that they can only be found in the region where they were originally made, and you need to drink, not forgetting about special rituals and traditions.

Amaro, Italy: the strangest of most Italian digestifs and aperitifs. The herbaceous liqueur has flavors of walnut, artichoke, black truffle and even rhubarb.

Suze, France: an aperitif with earthy and floral notes. It has a slight sweetness that goes well with many cocktails. The drink is made from gentian, a root that grows in the mountains of France.

Kvas, Russia: which of the Russians has not tried a refreshing drink made from rye bread, which belongs to alcoholic beverages, because it can contain 0.5% -1% alcohol.

Pacharan, Spain: A sweet liquor made from coffee, sloes, and cinnamon or anise. Served after dinner with ice.

Chicha de Jora, Peru: This is a beer brewed with a special variety of yellow Jora corn. The recipe itself dates back to Inca times. It is customary in the Sacred Valley to spill the first sip of this sweet and savory drink as an offering to Mother Nature.

Jenever, Netherlands: juniper berry flavored liquor is considered the progenitor of gin. It can be drunk in one gulp from a shot or sipped from a glass after beer.

Makgeolli, South Korea: a sweetish milky drink is made by mixing wheat or rice with an enzyme preparation. The drink has the same amount of alcohol as strong beer, that is, from 6% to 8%.

Lakka, Finland: in Finnish, the name of the drink means "cloudberry" - this is an amber berry that resembles a raspberry in shape and size. Cloudberry fermentation for 6 months allows the locals to get a sweet and rich liquor.

Akvavit, Sweden: an alcoholic drink with a pronounced grassy flavor. It often uses cumin or dill as a key ingredient. Akvavit, which translates from Latin as "water of life", is served in shots, often after snapsvisa - that is, traditional singing.

Slivovica (Sljivovica), Serbia: plum brandy is common not only in Serbia, but in all Balkan countries. Slivovitz is often made at home, so each owner may have their own recipe.

Aragh Sagi, Iran: after the 1979 revolution, there is a ban on alcohol in the country, which also includes a drink containing 65% alcohol. In other countries, a drink with a light raisin flavor can still be purchased without prohibitions.

Brem, Indonesia: a beer-like drink made in Bali, plays an important role in the temple ceremony called Tetabuhan. First, the burden is offered to Kala (Kala the Giant) - the god of the underworld, time and destruction, to bring peace and balance to the relationship with the god.

Kräuterlikör, Germany: strong and bitter liquor, which includes herbs and spices. In the Middle Ages, this digestif was used as a medicine.

Feni, India: Created in Goa, this cashew or coconut drink is brewed in small containers to preserve the delicate taste and aroma of the drink.

Glögg, Norway: Gleg is a variation of mulled wine, which in Norway is drunk between Halloween and Christmas. The aroma of the drink is given by red wine, almonds, cinnamon, raisins, cardamom and cloves.

Mead, UK: Known for its characteristic sweetness, the mid or mead drink is the oldest type of alcohol produced today. It is obtained on the basis of honey and water, and the alcohol content in it is from 8% to 20%.

Hanini, Malta: Carob flavored liqueur is very popular in Malta. The name of the digestif is often used as a pet word.

Tsipouro, Greece: Greek vodka is made from fermented grapes and anise in Thessaly. You can enjoy it both warm and chilled.

Gammel Dansk, Denmark: This bitter liqueur is commonly served at weddings and other celebrations. Its complex and unusual list of ingredients includes star anise, laurel, angelica and rowan berries, although the full list of ingredients is kept secret.

Alcohol map of the world: 19 warming drinks that can only be tasted in their homeland updated: May 10, 2019 by: Elena Abdulaeva

To fit firmly into foreign alcohol market, you need to know its local (point) stereotypes! That is, to understand what is under that very translucent, attractive and fluffy marketing blanket, in fact. To do this, let us recall how traditional alcohol markets. In the first part of the article, we outlined the general trends and traditions, here we will delve into the details and walk around the entire alcohol map of the world...

Japan

You thought in Japan they only eat " sushi", permanently washing them down green tea or sake? Then you don't know anything about Japan! And that's good, so you still have a lot to learn in order to successfully write your own Japanese haiku, filled deep marketing sense, for example, imitating Matsuo Basho:

Cherries at the waterfall...

For those who love good wine,

I will take down a branch as a gift ... "

Yes, drink wine in japan, but in its European, grape, form - very little: about 3% of the total amount of alcohol consumed. grape wine in Japan, it is made mainly from imported raw materials. Another thing - Japanese plum wine "Umeshu", which we would call plum tincture. For the Japanese, this is a six-month-old (fermented with sugar) or table (sugar-free) wine of many years of fermentation.

But most of all in Japan they drink ... beer! Over 55%! And the remaining market share belongs: in a small part - to foreign alcohol brands and, mainly, sake - rice wine, which we perceive as vodka. Therefore, the most promising for export to Japan are precisely marketsbeer and grape wine.

China

In China, as in Japan, it is not customary to get drunk. And, even more so, abuse strong alcoholic beverages. Therefore, as for tea drinking, for drinking alcohol there are certain rituals that stretch the use in time and in volume. Alcohol is drunk here from small bowls, and not in one gulp.

According to the Chinese themselves, they are also affected by globalization and the active marketing promotion of alcohol, but, nevertheless, given the strictness of the law and the antiquity of established traditions, it’s not so easy to meet here “drunk as hell”, even in the provinces.

Of strong alcohol in China, inexpensive vodka "Ergotow"and more scarce, and therefore expensive, vodka" Maotai", she is rice wine. Of the less strong drinks, the Chinese, like the Japanese, prefer beer. As for market growth trends, they are inherent here markets strong alcohol, beer and guilt.

Russia

Russia produces and consumes more than 60% of the world market vodka products. The rest of the alcohol market belongs to beer(up to 30%) guilt(up to 10%) and others alcoholic beverages(from 5 to 10%, depending on fluctuations in the beer, wine and vodka markets). Trends indicate the growth of the market low alcohol drinks that "vodka producers" are compensating for by rising prices and an increase in consumer demand for premium segment vodka, including with the help of marketing technologies.

Due to foreign investment in Russia, the market for domestic and imported wine and beer products, as well as low-alcohol mixes, is growing and expanding. Thus, market growth prospect can be expected in segments average and premium among strong drinks, as well as in beer and low-alcohol industries.

Ukraine

As on a global scale, in Ukraine there is growth of the market of low-alcohol drinks, which brings to mind:

• whether people have become weaker health and do not want to “improve” it with alcohol;
• Is there a general commitment healthy lifestyle;
• whether citizens have become drink less and give preference to high-quality, but expensive (you can’t buy a lot) drinks;
• either global warming, « world financial crisis" other vicissitudes they added to us, as well as to other inhabitants of the northern hemisphere, the previously missing southern temperament, which now no longer needs to be spurred on by strong alcohol! Better tone it up teahouses or coffee alkaloids, What do you think? Do you also want to fall asleep after a “duty” cup of strong coffee?

Countries of Western and Central Europe

In general, Europe is usually divided into several alcohol belts:

• vodka (Scandinavian countries, with the exception of Denmark; the Baltic countries; Poland; Belarus; the already mentioned Ukraine and Russia, as well as partially historically Ruthenian regions of Hungary and Slovakia);
• beer (Benelux countries, Czech Republic, Germany, Denmark, Great Britain, Slovakia, Austria, Poland, northern Switzerland);
• wine (European countries most favorable for growing grapes: Portugal, France, Spain, Italy, southern Switzerland, Greece, San Marino, Macedonia, Hungary, Bulgaria, Romania, Poland, Moldova, Georgia and Armenia, southern Ukraine and Russia).

Northerners have long preferred to drink drinks that give a quick effect (warming). Finns - vodka (today, for example, "Finlandia") or various berry tinctures. Norse they drink strong alcoholic drinks with pleasure and do not disdain moonshine. Including potatoes. They also love an alcoholic cocktail based on a pure strong alcoholic drink and coffee - the so-called " kafka »!

Danes they make vodka infused with spices and various liqueurs. For example, the drink shots ", having the smell of licorice or menthol -" black vodka". In addition, in Denmark, the drink " Gamel Dansk "- an analogue of vodka with a strength of about 38%.

AT Hungary popular fruit vodka Palinka - pear, apricot, plum, grape or the like AT Poland - vodka " Vyborova », « Luxusova », « Polonaise », « Krakus ”, as well as many other brands produced on wheat or potato alcohol. AT Belarus are popular local garelka » (« Bulbash », « White Russia », « Minsk », « Belarus blue-eyed ”), as well as moonshine distilled from potatoes or beets. But, despite their love for strong intoxicating drinks, both representatives of the Scandinavian countries, as well as Hungarian and Slovak Rusyns, as well as Poles and Belarusians, have a great attitude towards high-quality beer and guilt.

England and Scotland , like Poland, cannot be unambiguously attributed to the vodka alcohol belt, although it is known that many here prefer to drink whiskey. At the same time in England they adore beer. Especially the local strong black beer Porter - The porter is a favorite beer of strong port men. But light ale (“ale” - originally - mead or mash) is also very popular with the British! In addition, residents of the UK, from alcohol love rum , various wines, mostly imported from the continent, and are also famous for the invention of hot alcoholic cocktails that save you from colds and slush in the cold season: grog (based on rum or cognac) and mulled wine (hot wine with spicy spices).

Germans adore beer . And this axiom does not require proof. The land of Bavaria is especially famous for its intoxicating varieties. However, in Germany they drink and wine, among which they especially love sweet port wine , as well as vodka and other alcoholic drinks.

And what do the inhabitants of the European "wine belt" prefer, lovers of light and aromatic wines and berry tinctures?

Let's start from the west. AT Portugal love fruit liqueurs in particular: cherry ( Ginja ), almond and liquor based on medicinal fragrant herbs, as well as vodka from grape pomace - " guardente bagaceira ". Among wines, of course, it is impossible not to name the famous portuguese port wine (VinhodoPorto ), a wine from vineyards near the Douro River, which gave the name to a whole series of wines made all over the world! Of the world-famous, one can also recall fortified Madeira wine from the Portuguese island of the same name.

I must say that the Portuguese make a delicious refreshing drink based on wines - sangria . Also popular are apple cider entitled " modronha 'and various types of beer ( cerveja), including local brands - Tagesh , Sargush and Super Bock (dark and light).

AT Spain extremely popular sherry wine , fruit liqueurs and local absinthe .

Wines and alcoholic drinks France should be a separate review. Here they love and know how to make fine wine, including the famous sparkling Champagne wines , guilt Provence , Bordeaux , Charentes , Alsace and others. Let us also mention the pride of the French - apple brandy - Calvados . And, of course, a strong alcoholic drink from the town Cognac in the western part of France, as well as no less quality brandy - Armagnac . Well, without beer - nowhere, although here it is mostly imported, in particular - Belgian.

Greece can be called a true wine country, because wine is produced here almost everywhere! Famous local wines - Tsantali , Botari , Santorini , Gentolini and many others. Nevertheless, the Greeks quench their hot temperament not only with wines, but also with vodka but refreshing - anise called Ouzo (Ouzo). In addition, popular and grape vodka : crayfish , Tsipuro, and infused with herbs Metaxa .

Italy . With Greece, Italy is united by the alcoholic tradition of making citrus liqueur from the fetus kumquat ". In other respects, the traditions of commitment to winemaking among the Greeks and Italians are similar, but the names and taste of the drinks of these countries differ. For example, Italian vodka , like Greek, is made from grapes, but is called grappa .

Recall that Italy ranks first in the production of grapes in the world! According to scientists, grapes have been growing here for more than 10 thousand years! And now in Italy there are more than 250 varieties of grapes! That is, the Italians had a lot of time and opportunities to develop a huge variety of recipes for wines. As for the names, not everyone will say something about the names Barbera , Barollo or Dolcetto . But the names of Italian wines with the base prefix Bianco , Vermouth or moscato world famous and form the world standards of winemaking!

Let's skip the description of the rest of the drinks of the countries of the wine belt. We hope to see your recommendations and additions in the comments. Agree, the more sun and the better the local soil is suitable for the vine, the more fragrant and rich the grape wines are. That is why southern wines, which have a mild, but rich and full-bodied taste, such as wines Georgia are well known in many countries of the world!

In general, it must be said that the crisis and the constant increase in prices for alcohol led Europeans to the fact that they began to give preference to better, lighter and mostly local alcohol, incl. beer. But there is still a niche for new high-quality and well-presented brands in the European market.

In the United States, the most popular alcoholic beverages are beer, whiskey, vodka, and various low-alcohol cocktails.

Canada

As a former part of the British Empire, the Canadian Federation certainly has similar taste preferences to Great Britain, with the exception of the lands inhabited by indigenous peoples, francophones and some other territories. Therefore, in Canada, the most popular alcoholic beverages are whiskey and vodka . As well as cocktails based on them. For example, the famous cocktail Smirnoff Ice - carbonated and diluted to 10 degrees vodka. As for other preferences: a low-alcohol drink is popular in Canada in the summer - punch , and in winter grog and mulled wine . As in European countries, beer is very popular here, and in French-speaking regions - brandy and wine .

Australia

Australians, like Canadians, being related to the Commonwealth of Nations (British), most of all prefer alcohol whiskey , but above all local and quality - Australian Whiskey . True import scotch whiskey here is very large and amounts to about 10 million bottles per year. In addition, Australians appreciate local, aged at least 2 years rum , as well as most popular in the world alcoholic drink - beer . Among Australian beers, the most famous Carlton Draft , VB , Tooheys New and James Squire .

From wines - local sherry , and from liqueurs - IrishCream . Australia, first of all, will be of interest to alcohol producers who are ready to open local production and work for imported raw materials- to preserve the quality and original taste of their products. Indeed, due to the specifics of the climate, as the experience of many manufacturers has shown, the taste of branded alcohol from local raw materials can differ significantly from the original, which sometimes spoils the image and does not bring the desired profit. It should be borne in mind that transportation significantly affects the price of finished imported products, and as for imported beer, it also affects the quality.

India

Another promising alcohol market, vast and actively growing. As well as China and Philippines, it is included in top three most interesting markets for the promotion and sale of alcohol. Regarding alcohol preferences: they were significantly influenced by the colonization of India. Because of the branded drinks in India, although local is quite popular, it is not traditional for Indians. rum - « Old Monk » ( old monk ), as well as gin and scotch whiskey .

Among the more "folk" drinks of India - moonshine from coconuts, cashews, rice and other local raw materials. Beer , due to the specifics of conservation, it is better to drink imported here. But the wine in India is of good quality - from its own vineyards located in the south of the country. There are quite a lot of Muslims in India, as well as a hot climate, which contributes more to the popularity of refreshing tea and coffee than alcohol. But the volume of the market is simply huge, and the country is going through a period of economic development, so the prospects for exporting alcohol to India are very high.

Mexico

Here are the most popular beer and tequila ; cocktails created on their basis; as well as local brandy . With great potential and a large area of ​​vineyards, Mexico's wines, with the exception of Cabernet Sauvignon and some other wines made according to European recipes by the company L.A. Cetto so far unknown. Mexico can be perceived as a promising but highly competitive market, as well as a rich base of quality raw materials for the production of alcohol.

Africa

As already mentioned, in African countries it is popular banana and other inexpensive beer , as well as fruit moonshine . In particular, in South Africa, peach moonshine is called " mampoer ". Spirits in Africa are often used as the basis for cocktails or diluted with water.

Winemaking is most developed in South Africa. And we are talking about thousands of different varieties of wines, many of which are considered extremely high quality! There are prospects for the growth of the alcohol market in Africa, but this process is still naturally hampered by systematic political and military crises in most African countries.

Outcome:

About alcohol map of the world we have reviewed and outlined. But, since the review should have its limits, we propose to put an ellipsis on this ... And move the additions, advice and practical experience with the mentioned and other countries to

Let's look with analytical humor at what they drink where, and what development prospects they have alcoholic (trade marks) in the world, presently.

So, first, let's define the terminology:

Insofar as our view of the alcohol consumption map contains a certain amount of irony, and the number of alcohol brands (trademarks) in the world goes off scale, we will talk about alcohol brands in understanding them geographical(cognac, champagne) and specific(vodka, brandy) names. But also about registered trademarks - national brands - we will not fail to say a few words...

Without going into details, all alcohol set can be classified as strong and low alcohol drinks. To be a little more specific, then all alcohol, conditionally, can be divided into:

• vodka;
• wine;
• beer;
• tinctures;
• alcoholic cocktails.

Each of the designated names in different parts of the world may have a slightly different meaning. That is, our strong alcoholic drink - " burner " or vodka , among other peoples may be called "wine". And what is considered a tincture among us is sometimes called “beer” or “vodka” by others. Even we have vodka from grain crops, it used to be called " grain wine (e.g. modern vodka Khlebny Dar). And the classic “tincture” is now often called simply “vodka” (for example, Nemiroff vodka - Ukrainian honey with pepper). In our country, sipping mash is considered bad form, and in Africa, mash from ripe or green bananas with a strength of up to 28% is drunk with pleasure, and is called " banana beer m.

In other words, names of alcohol in different countries can differ significantly, but the traditions of its receipt and use, in fact, are similar for everyone.

It has long been believed that types of alcohol consumed and others drinks directly depend on geography and climate. According to this stereotype, in countries with a predominantly cold climate, people have a "severe Nordic character" and drink exclusively alcohol. The degree of alcohol gradually decreases with moving to the south, and, reaching the Arab countries and Africa, it practically “evaporates”. Moreover, it is not clear what significantly affects the fact that in the south they allegedly do not use alcohol - hot climate or deliberately chilling the temperament of the locals non-alcoholic religion?

Learn more about limited edition packaging design .

According to the climatic stereotype, in a cool Scotland love exclusively whiskey, in harsh Russia - moonshine, vodka and, towards the south, beer or wine. AT Germany - beer, from strong to lighter - to the south. In the windswept western Atlantic France- prefer strong but refreshing absinthe, tart cognac, and closer to the Mediterranean - wine.

What about further south? famous south guilt Italy, as well as Balkan, Bulgaria and Moldova. How about in the south and southeast? There - Africa, Arab countries, Near East, China, India, Japan and Australia. In them, as on the other side of the world, closer to the equator - in the southern America, Mexico and on Cuba- how hot is that, according to stereotypes, Besides tea and coffee, by the way, also containing alkaloids (eg, caffeine), it is simply impossible to drink anything stronger!

Read about new trends in the juice production market in our .

But, first colonization, and then globalization, together with the mixing of races, nationalities and their preferences, significantly changed alcohol map of the world, creating something similar to patchwork quilt made in the technique of "patchwork". Now we can safely answer the question: What do they drink in the world? » - « Everyone in the world drinks! "(with). But, nevertheless, most of all alcohol is consumed by:

• according to established ethnic traditions;
• according to the influence of colonizations;
• according to global and local consumer fashion trends.

It is the fashion and influence of colonizations that can be called thereby patchwork quilt, thrown over the traditional climatic alcohol map of the world, one of the tidbits of which alcohol producers want to get!

What do they drink in...?

To fit firmly into foreign, you need to know its local (point) stereotypes! That is, to understand what is under that very translucent, attractive and fluffy marketing blanket, in fact. To do this, let us recall how traditional alcohol markets.

Details about what people drink around the world, and what should be considered by manufacturers aimed at exporting their products abroad, read in the second part of our article.