How does a beauty salon work? Barbershop advertising and additional nuances of earning. Minimum number of staff

So. You have firmly decided to become the owner of a popular business and write a sample beauty salon business plan to start with. Before proceeding with targeted financial investments, you should dwell on the problem of the demand for business in your region and answer the question: for whom?

Beauty Salon Business Plan Development: Market Analysis

Beauty Salon Business Plan: Collection of Documents

The list of documents for opening a beauty salon contains the following items.

Title documents

• Registration documents (on ownership, charter);
• Lease agreement (if any).

SES conclusion

• Technical documentation for the premises;
• Assortment list;
• Agreement with the organization for the removal of garbage and hair;
• Contract for washing peignoirs, towels * ;
• Documents for sterilizers;
• Contract for disinfestation, disinfection, sanitary passport;
• Contract for the maintenance of the exhaust ventilation system;

In addition, a sample business plan for a beauty salon should indicate the need for the following list of documents:

• Conclusion to work from the fire inspection;
• Permission to carry out activities from the administration of the settlement;
• Permission to carry out trade in related products (from the administration and SES);
• Agreement with ZhU for Maintenance(wiring, water supply, etc.);
• Agreement with the organization for the maintenance of the cash register;
• HR documentation package;
• Certificate of conformity * ;

(*) - issued on a voluntary basis and if necessary;

List of personnel documents

Documentation on personnel records includes several packages.

1. Accounting documentation (payments, payroll calculations, etc.).
2. Personnel accounting.
3. Internal acts establishing the interaction of employees, the procedure for work and maintenance.

The list of documentation must necessarily contain the personal files of each employee, their work books, liability agreements, a briefing log, work schedules, vacations, etc.

Important : For lack of documents, the labor inspectorate has the right to impose a fine of up to 50 thousand rubles, or suspend the organization's activities for 90 days.

The location of the beauty salon plays important role. But even more scrupulously it is necessary to approach the design of the salon itself.

Some organizational moments of opening a beauty salon

A detailed beauty salon business plan contains the following key points:

The choice of the position of the cabin

Determining factor for successful management business - the location of the enterprise. It is desirable that the salon is located on a busy street, with high traffic, convenient parking. Another condition is the absence of a number of competing structures. All of the above refers to a standard set of factors that affect revenue. Often consider the option of locating the salon inside a shopping or office center.

Requirements for the premises

The premises must comply with:

• First of all - the norms of SES;
• Secondly, the style and purpose of the organization - a beauty salon.

Outside equipment requirements

It is desirable to have:

• Showcase windows;
• Protection against precipitation in the form of a visor at the entrance to the salon;
• Placement of pillars, advertising signs near the salon;

Mandatory conditions:

• Central entrance from the street;
• Location on the 1st floor. The exception is salons located in shopping (office) centers where there are escalators or elevators. In this case, the placement of a colorful sign is possible on the facade of the building;

It is unacceptable to equip the entrance to the salon through a common courtyard.

Technical requirements

• Minimum area - 100 m 2;
• Ceiling height - min. 3 m, not including finishing;
• Ability to connect units operating from 220V and from 380V;
• At least one emergency exit;
• The presence of a vestibule in the room in case of installation of a thermal curtain in cold weather;

Engineering systems

• Possibility of water supply to each room of the cabin (for this, it is necessary to provide for a margin of at least 30 cm in height or a basement, which will allow communication to be carried out in the floor);
• Separately mounted ventilation duct;

Salon equipment

Consider the option of opening a casual class beauty salon for 20 clients. Before deciding on the equipment, it is necessary to designate a list of services that the service will provide. A detailed beauty salon business plan contains the following list, recommended for elephants of this class:

1. Hair care (equipment for cutting, styling and coloring).
2. Pedicure and manicure (equipment for the care of feet and hands).
3. Cosmetic services and related equipment.
4. Full body skin care services (solarium, massage equipment).
5. Creation of the client's image, a unique image (specialized equipment).

A complete list of equipment, including hairdresser's inventory, furniture, number of mirrors, chairs, etc. contains ready business plan beauty elephant.

Personnel Requirements

In addition to the head, the beauty salon for 20 persons includes the following staff:

1. Salon manager with a combination of the work of an accountant, who purchases materials, equipment, inventory and household materials. In other words, the organizer and business executive who maintains all financial statements. These types of work can be performed by one person in our case with a small salon. When opening a large structure, it is necessary to delimit responsibilities into several units.
2. Hairdresser-universal (2 people for the service of the female half, 2 people for the men's room).
3. Cosmetologist with a combination of the work of a makeup artist, consultant. (1 unit).
4. Make-up artist with a combination of the work of a make-up artist, stylist, cosmetics consultant. (1 unit).
5. Master of manicure-pedicure (for initial stage took one unit, with an increase in the number of clients, you can take an additional one master).
6. Masseur, combined with the work of a spa therapist, chiropractor.

• Spa business plan.

Financial calculations

Sample business plan for a beauty salon organizational issues, should contain some calculations and figures that provide theoretical prospects and profitability of the enterprise.

The calculation of profits for enterprises of such a focus and scale is calculated based on an analysis of the activities of similar structures. As a rule, a beauty salon in rare cases is loaded by more than 50%, and we will proceed from this.

Costs

• Room rental - 50 thousand rubles. monthly (in case of purchase - at a time from 2 million rubles);
• Equipment - 1 million rubles;
• Repair, design of the premises from 1 million rubles.
• Related costs 500 thousand rubles;
• Salary of hired personnel - 1200 thousand rubles. annually.

Total: 5700 000 rub.

Income

With a planned capacity of 20 people, taking into account the incomplete workload, the income of the beauty salon will be 400 thousand rubles. monthly.

Total: 4 million 800 thousand rubles. per year, (when buying a room).

Summary : when analyzing a business plan for opening a beauty salon, it is obvious that the payback of the enterprise comes after a maximum of 1.5 years. Therefore, a beauty salon, subject to all the subtleties, conditions and formalities, is a very profitable investment. Yes! And do not forget to give the salon a sonorous original name, it is better to coordinate this moment with a psychologist. Good luck!

Ready to start your own beauty business? Great idea! We will help you. First, let's figure out how much money you need to open a beauty salon in Moscow.

In the article we will calculate the costs of opening a new salon. Entrepreneurs assure that in order to open good business you need to invest at least 1 million rubles. Let's figure out what is included in this amount.

Sketch of a typical beauty salon

Beauty salons differ in price segment, list of procedures and location. For typical calculations, we focus on a salon with an area of ​​​​100m2. To begin with, we will provide hairdressing services, organize a manicure and pedicure room, and install a solarium. We also have a beauty parlor. Hardware cosmetology, waxing and photoepilation are at the service of clients.

We buy new equipment so that warranty service applies to it. Calculations of how much it costs to open a beauty salon, averaged. It is impossible to reduce prices throughout Moscow to a common denominator.

Please note that the article will be useful for those who decide to buy an existing beauty salon. Calculations will give a general idea of ​​the tangible assets of the business. And about the possible additional costs of improving the case.

How much does it cost to rent and repair a beauty salon

Since we are calculating how much it costs to open a beauty salon from scratch, we will start with the areas. The business is new, so we will not buy premises yet. We rent it. We are interested in offers of 100m2 in a non-residential fund. Suitable options are on the ground floor of residential buildings with a separate entrance, in shopping and business centers. We are looking for a room on the streets with high traffic and near the subway.

On average, rent will cost 110,000 rubles, utilities - from 10,000 rubles.

Time to design and renovate. Style is what customers first of all pay attention to. Due to the high competition in the construction market, it is not difficult to find companies offering free design development or discounts on repairs. Cosmetic repairs cost 200,000 rubles, excluding consumables, major repairs - 1,150,000 rubles. We immediately add the first and last month, we do design repairs for 400,000 rubles. Total 620,000 rubles.

beauty salon equipment cost

The next item in the calculations is equipment. Let's calculate how much money is needed for equipment to open a beauty salon.

We equip four hairdressing places and two sinks. We will purchase part of the equipment from Russian manufacturers, which will save money. We will also buy a sushuar for 22,000 rubles. All together it will come out to 100,000 rubles.

We will install a manicure table, a manicure lamp and a pedicure chair in the nail service room. It will cost 29,500 rubles. Purchase of a solarium - 400,000 rubles.

We equip a beauty parlor. Phototherapy, lifting and scrubber will cost 40,000 rubles. Professional device for photoepilation - 400,000 rubles, waxing kit - 3,000 rubles.

Consumables for the first month - about 100,000 rubles.

We buy cash register equipment. A fiscal registrar that connects to a computer is suitable for us. Its cost is 25,000 rubles.

Now furniture. We will buy a reception desk for 7,000 rubles. Among the offers of the market, it will not be difficult to find a solution at a reduced cost. We will purchase a sofa for the waiting area for 8,000 rubles.

Let's calculate. We buy working equipment for 529,500 rubles. Consumables for the first month of work - 100,000 rubles. Furniture and cash equipment - 40,000 rubles.

How much money is needed to register a business and a medical license

The cost of a perpetual medical license for a beauty salon will be 45,000 rubles, the state duty - 7,000 rubles.

The state duty for registering an individual entrepreneur is 800 rubles, if we decide to seek help from a lawyer, then we will have to spend 4,500 rubles. Since a license is required to open a beauty salon, an individual entrepreneur must have medical education.

Opening an LLC is more expensive and takes longer, but this form reduces the risks and expands the opportunities for cooperation. Unlike an individual entrepreneur, the owner may not pass specialized training. The main thing is that the hired manager has a secondary or higher medical education. The state duty will be 4,000 rubles, opening a current account and making a seal - from 1,000 rubles.

Advertise a beauty salon

Website development - 20,000 rubles. Leading the group social network costs 10,000 rubles a month. Printing flyers and placing advertisements - another 50,000 rubles.

The sign is made of light plastic letters. Price - from 21,000 rubles.

the total cost

So, how much money do you need to open a beauty salon? Again, we are only taking averages.

Rent and repair of premises - 620 "000 rubles. Equipment, furniture and supplies - 669" 500 rubles. Registration of an LLC and obtaining a medical license - 57,000 rubles. We invested 91,000 rubles in advertising. Total: the opening and organization of a beauty salon cost us 1 "437" 500 rubles.

The business is calculated and thought out. It's time to start implementing it. We wish you success!

In general, you need to competently and professionally write a business plan that will answer all the necessary questions. By the end of this document, you will be able to decide: Should I even open a beauty salon? If in all respects it turns out that the case is fully paid off, then the answer to the question will be quite logical. Of course, it is important to make all calculations as error-free as possible, otherwise (without taking into account some problems) you may have unforeseen costs. For this reason, study in advance all the cons and pitfalls in this area in order to be prepared for anything.

The best way to do business is with professional consultants who can help weigh the pros and cons of this case, so that you can easily decide on the future developments. It is worth remembering that the beauty industry market is constantly growing every month. New hairdressers, spas and beauty salons open every day. The competition in this area is at the highest level. In order not to get bogged down in this competition, you need to have your own advantages over other salons. In other words, your beauty salon should be something different, have its own "zest" in order to be interesting to customers.

Organization - what you should first pay attention to

First of all, everything must be properly organized. This also applies to the formal legal point of view. To open a beauty salon, you need all the relevant documentation. This includes documents proving that you are entitled to entrepreneurial activity, as well as permits from fire supervision and from SES. Depending on the degree of service, you will need other documents. It is worth paying attention to licensed activities. For example, Botox, massage, body wraps and mesotherapy require appropriate licenses that confirm the possibility of carrying out therapeutic procedures. Employees of your beauty salon must have medical books. In addition, they regularly need to undergo medical examinations.

It is worth deciding what your beauty salon will represent. It can be a standard hairdressing salon with a regular beauty parlor. This is where we would recommend starting. The standard barbershop rarely burns out, as it is based on the basic needs of a person in the form of a haircut. Your main customers will be people who live in the area, and possibly also in neighboring microdistricts.

If you want a larger business, then you should consider providing exclusive services. These are middle class salons. Your customers, accordingly, will also belong to the middle class. Here it is necessary to consider the quality of the services offered. You must be organized at a high level. Also, be prepared for big expenses. It is worth remembering that such work will be seasonal. The highest demand for the services of beauty salons occurs in the pre-holiday weeks, as well as in early spring and mid-winter. The pricing policy should be well thought out. The price of services should be higher in order for the beauty salon to pay for itself, but not so high as to scare away customers. Here you will have to suffer with the search for personnel. Personnel must be well versed in style, as well as be highly qualified specialists in their field.

You should not even think about creating an elite beauty salon. This is possible only if you have a well-known brand or a well-known stylist works for you. At the same time, first-class customers can pay simply for the fact that the institution has created a prestigious image for itself. That is, the beauty salon itself has its own mood, which it sets to eminent clients. At the same time, the image of the salon must be constantly maintained. The owner will have to constantly pay for it. Everything here just has to be the best. This applies to materials, equipment and craftsmen.

Far-sighted entrepreneurs have already realized that it is possible to consider the process in dynamics. At the beginning, it is worth opening a basic beauty salon, and after a few years, covering several districts in your city with a network. Only after that you can start opening middle-class salons. Masters can gain sufficient qualifications, and you will have money to purchase professional equipment, as well as to rent premises in a well-known business center. If your city has celebrities and rich people in sufficient numbers, then you should consider opening a first-class beauty salon. The basis for such an institution will be, just middle-class salons.

Choosing a location for your salon

If we were able to figure out the business development strategy, then it's time to think about choosing a place to create a beauty salon. All salons are usually created according to a certain template. It includes many details. First of all, this is a separate entrance. Also, do not think about placing a beauty salon in the basement or in a room resembling a semi-basement. Even the highest quality of the services provided will not help you win the trust of customers and popularity. All communications must be carried out in the room. This also applies to air conditioning. If you open a beauty salon in a residential building (this, of course, must be done on the ground floor), then stock up on the written consent of the residents of this building. Main workplace requires the most space. To begin with, you will need a space of 14 square meters or more where a barbershop with standard services will be located. Additional rooms for various other types of services require space not less than 7 square meters. At the same time, all hygienic and sanitary norms and requirements. The room should be divided into several zones. These include a work room, a reception area, sterilization and disposal rooms, a shower room and a locker room for staff, as well as a warehouse where all necessary materials will be stored. SES standards require that each workplace has an area of ​​\u200b\u200bmore than five square meters. This is true if there is a separate room for washing hair. Otherwise, the master's workplace must be at least 8 square meters. The distance between the seats should be about two meters. Armchairs should be located at a distance of more than 0.7 meters from the walls. For every two chairs, a sink for washing hands and head should be provided. The walls and floors of the room should be lined with smooth material, for example, tiles. This will help in the processing of disinfectants. In general, such a surface greatly simplifies the cleaning of the room. It is also worth remembering that the lamps in the work area must be fluorescent. If all these rules are observed, various inspections will not have unnecessary questions during the inspection. Also, you can avoid unwanted fines, as well as stop the activities of your beauty salon.

If you rented this premises, then you need to make sure that the future owner will not engage in underground business in a similar area. Otherwise, by moving, you may lose your regular customers who will habitually go to a familiar address. This will give a new tenant a head start.

So, as mentioned above, when creating a beauty salon at the initial stage, you should rely on a small hairdresser. You must provide a basic set of services that are always in demand among customers. These include hair cutting, styling, coloring, solarium, manicures and pedicures. The ideal location for such a barbershop would be a place in the center of the microdistrict. Residents of the surrounding houses, as well as employees of neighboring offices and firms will become your customers. Another benefit is the reduction in advertising costs. It will be enough for you to have a beautiful and bright sign, as well as several city lights.

The next step in conquering the beauty industry in your city will be the creation of a middle-class beauty salon. Its location should be more visible. It must be downtown. It is preferable to rent a room in a popular supermarket or business center. You can't skimp on personnel here. Each master must be a professional in his field. Masters will be able to save on advertising. Of course, it will be impossible to do without advertising, but in the event that the salon masters are already quite famous for their services, then they themselves will already be an advertisement for your beauty salon. The location for a first-class beauty salon also plays a significant role. Since wealthy people become clients of such elite salons, you need to open a salon in a place where money is spinning, as well as an atmosphere of style and luxury. That is, the salon should be located in a cluster of hotels, casinos, clubs or boutiques.

How should a beauty salon be equipped?

Having dealt with the place where your beauty salon will be located, you should think carefully about the equipment that will be used, as well as the tools and supplies. This is an important part of your business plan. In general, the set of equipment is fairly standard, however, it differs depending on what services will be provided in the beauty salon. To equip the salon initially, you will need, first of all, rotating lifting chairs, on which clients will be located. Each master of your salon will need a mirror and cabinet. You will also need trolleys and baskets for dirty laundry. Do not forget about such a device, an ultraviolet sterilizer. It is best to use the desktop version. Stock up on a sink with a special chair. You will also need sushuars with chairs. It is worth buying a refrigerator in which the drugs will be stored. It is also worth considering a shared tool cabinet. A sink with water and an electric water heater are also an integral part of this establishment. To carry out the relevant procedures, it is also worth buying an infrared device for a certain type of curling and coloring, as well as devices aimed at conducting independent types of cosmetology services. The final destination is linen sets. Each master is entitled to three sets. Each set consists of two towels, a peignoir and a set of napkins. Kits must be regularly processed and sterilized.

Of the tools and consumables, it is worth highlighting the standard set of tools for experienced hairdressers. Such kits consist of four different combs, three different straight scissors, three brushes, two thinning scissors, a hair clipper, a razor, two types of electric tongs, a container and a brush for hair coloring, as well as a hair dryer.

Consumables are various shampoos, liquids that are used to color the hair, styling or curling, liquids and balms that are used to treat hair.

Recruiting staff

Staff is an important part of your business. Personnel must meet certain requirements. Allow only people with special education, which could be confirmed by a diploma of the established sample. In addition, do not accept masters without experience in middle-class salons, as well as elite levels.

To organize the work of a beauty salon, you need approximately the following list of personnel:

• administrators;
• manager;
• hairdressers;
• beautician;
• accountant;
• manicurist;
• cleaning woman;
• as well as, if necessary, storekeepers, security guards and sellers.

Some entrepreneurs try to combine several work positions in one person at once, however, the increased workload affects his performance, and, consequently, the quality of the beauty salon. Manicurist should allocate a separate room. If the working area of ​​the main hall has a fairly large area, then, in this case, combination is possible.

When opening a basic beauty salon, you just need to hire a few experienced craftsmen who could easily cope with their labor functions even with a large flow of clients who need standard procedures. In a mid-level salon, it is better to have several young specialists. They are easily perceived by the trend of new trends, and are themselves capable of generating ideas. If financial possibilities allow, it is better to hire craftsmen high class who will bring their own concepts to work in the salon.

It is better to discuss all the nuances of the work with the staff in advance. Even when hiring, clearly distinguish between all the powers of the employee. The logical solution would be to create a career path where reward grading will be performed. In a beauty salon, "turnover" of staff is one of the main problems that you will have to face. To cope with it, you will have to track various trends. It is also worth creating opportunities to improve the skills of your employees. Beginners need to provide a sufficient number of clients (often they are not trusted with a lot of work). Experienced workers should be sent to the master class. No need to save on staff training. If your specialist is aware of all the latest developments in the field of stylistics, then he can easily satisfy even the most whimsical client.

What problems can you expect?

When opening a basic beauty salon, you can face a variety of problems. First of all, this is the lack of customers in the first months. To deal with this problem, you will have to spend money on advertising. Try to diversify the types of promotional products. It is also worth thinking about expanding the range of services provided. This may be the departure of masters at home, the creation of discount cards or a flexible system of discounts. The next problem is hardware. Many aspiring entrepreneurs simply do not know where to purchase it. It is best to look for equipment from special supplier companies. Such firms have all the necessary certificates that confirm the quality and safety of the equipment. Another popular problem is the search for masters for a beauty salon. If you do not want to get into the sphere of middle-class beauty salons, then initially you will need only two or three masters who will professionally be able to carry out the entire range of services. You can also visit special schools where you can pick up young employees who are easily trained in certain styles. This approach is ideal if you position your beauty salon as an institution that has its own unique style.

So, you have decided on the basis of your business. Now let's talk about some interesting facts, which you need to know in order not to wear "rose-colored glasses" in front of your eyes. Remember that the net profit from any service provided in a beauty salon must be more than 30 percent. Within six months of your salon's operation, regular customers should be approximately 60 percent of the total number of customers. On sales of cosmetics, you must have a net profit of more than 20 percent. The master must have 30 percent of the services and 10 percent of the goods sold. For administrators, a bonus in the form of one percent of the total profit of the salon is suitable. If the master's output has dropped sharply, then most likely he is working somewhere else, or he has a conflict with the administrator. When hiring, give preference to people who are well-meaning, as well as people who have great charisma. Such employees easily attract new people to the beauty salon, and, in general, bring work to a different quality level. It is worth being prepared for the fact that during the first few months your expenses will be much higher than your income. During this period, the salon earns its image and reputation. You can increase it with the help of advertising, as well as high-quality services of masters. Approximately 1-1.5 million rubles are required to prepare for the opening of a beauty salon. To open, you will have to spend about half of this amount. A standard beauty salon pays off in about one year.

Is it worth opening a spa with a beauty salon?

The beauty industry is constantly growing, so the chances of creating a promising enterprise in the beauty salon industry are growing in similar proportions. To expand the range of services offered by a beauty salon, you should think about spa treatments in your establishment. SPA is a rather specific business. Here it is necessary to constantly focus on current trends. Only having information will help you stay afloat. Consider the requirements for the premises of the spa. Due to the specifics of the services provided, the rental of premises is not the smallest. Approximately 10-15 square meters are allocated for one zone of the room. If you decide to combine spa treatments with your prepared beauty salon, then you will need to have a room of about 60 square meters. Spa services will be pretty standard. If you want to have a full-fledged salon that will provide all types of services related to spa treatments, then you should think about a room with an area of ​​more than 120 square meters. You can also create a country spa. In this case, space will be needed in yet more. It is also worth thinking about additional equipment of the salon with hotel rooms, where customers can stay. The location of such a spa can be in a place where there are beautiful landscapes or mineral springs. Appearance premises is something that also needs to be paid attention to. The neatness and tidiness of the environment has a beneficial effect on the perception of customers. Renting a space for a spa salon has a fairly large spread, which depends on the location of the place. In general, you will have to pay from 1000 to 2500 rubles per square meter of premises.

High competition among beauty salons forces their owners to constantly ensure that all SPA services are provided only with high-quality and modern equipment. This allows you to attract new customers, as well as remain a competitive company. You will have to spend a lot more money on equipment. To equip one square meter of premises will cost approximately 30-50 thousand rubles. First of all, it is worth buying standard sets of equipment, and only then think about expanding the range of services. So, the standard set should include a wardrobe, a reception desk, a sauna and a bath, a hot tub and mud therapy equipment. We must not forget about the massage room. You will also need various cosmetology equipment and equipment for a phytobar. In order to save some money on equipment (if your budget is strictly limited), do not purchase ready-made designs and elements. These include a swimming pool, massage tables, an administrator's desk, a sauna cabin, and the like. These parts can be created during the construction process to help cut costs. The main thing is to plan all these elements initially. An example is a swimming pool. The cost of the finished pool is approximately 200 thousand rubles. For the construction of a similar pool in the spa, you will need only 50 thousand.

It is best to give preference to manual technologies. Professional masters act on the skin of clients with their hands, and not with the help of any sophisticated devices. Of course, for this, the master must have a certain professionalism, but such an impact is much more appreciated among clients. To create a successful spa, it must have quite affordable prices. The price list of most beauty salons that operate in this area is approximately the same. For a general strengthening massage, the client will have to pay at least 1000 rubles. Anti-cellulite massage (as well as aromatherapy) will cost at least 1,500 rubles. A client can take a salt bath for 2,000 rubles, and a wrap will cost about 1,800 rubles. These are the main treatments offered, but each spa can offer its own exotic and original treatments that will help clients take care of their skin.

The spa staff should consist of highly qualified specialists who have the appropriate education for the job. The ideal recruitment is professional nurses and doctors. In addition to these people, you will need technical staff as well as administrative staff. As a result, the staff of an average spa salon will include from 10 to 15 people. Wage each employee (depending on a variety of factors) is from 50 to 180 thousand rubles. All this must be taken into account when drawing up a business plan. In order for the spa to pay for itself, it must have about five hundred people as regular customers. Where to find such a flow of customers? Again, advertising will help you. To attract visitors to the salon, use various bonus systems. Especially think about discounts for regular customers. It is worth analyzing the moves of competitors in this direction. Certificates as gifts, various coupons, discounts for the client's birthday, as well as other subtleties - this is what will allow you to increase the attendance of your salon. And the increase in profits will directly depend on the increase in attendance.

Now let's calculate the cost of a spa (when opened together with a beauty salon) and its payback. When renting a room with an area of ​​​​one hundred square meters (in the city center), you will have to pay the landlord about 150 thousand rubles per month. At the same time, in order to equip the rented premises, you will have to spend more than 2.5 million rubles. Don't forget about the salary that will be paid to your employees. Also remember about advertising, which will take about 30 thousand rubles every month. If the income of your salon will be 3-6 thousand dollars, then the enterprise will be able to pay for itself in two or three years after opening. Although opening a spa or adding spa treatments to a beauty salon's offerings is an extremely costly and challenging undertaking, it can attract a very large customer base, which can help generate high profits.

A clearly drawn up business plan, where you think through all the prospects for creating a beauty salon, as well as its development, expanding the client base and range of services - this is what will help you start your own business from scratch. At the same time, you will be protected from undesirable consequences as much as possible, if you have foreseen everything in advance. As a result, your own business in the form of a beauty salon will help you for quite short period successfully enter the business world.

When opening your own beauty salon, it should be understood that this type of activity requires the constant participation of the owner. Therefore, first of all, determine why you are interested in this particular type of business and what goal you expect to achieve. Assess your level of knowledge in the field of the beauty industry, entrepreneurship, marketing, as well as analyze managerial and communication skills with clients and partners. If you feel gaps in certain issues, take training courses or business trainings and only then take the first steps in building your business.

Choosing a niche in the market

The only correct answer to the question of where to start building own business in the beauty industry is the choice of the target audience or category of your customers. He will determine the list of services and the level of financial investments. There are three classes of beauty salons:

• Economy- a minimum list of services (hair care, makeup, manicure and pedicure). This format is designed for a streaming client with an average income. Such salons are located in crowded places (shopping and entertainment complexes).
• Business- a wide range of hair, face, body care procedures, as well as massage, tattoo, solarium services are added to the classic list of services. Such salons are oriented to the middle class and are more often located in residential areas. The main strategy for them is to attract regular customers who live in the surrounding area.
• Elite- in addition to standard services, unique procedures are provided on expensive equipment. Characterized by high service level. Such salons are almost always located in the central part (in business districts) and are designed for clients from all over the city.

To choose a suitable niche, you need to analyze your own capabilities:

• room- evaluate the location of the future salon, if the property already exists, or the options available to you for renting (purchasing) a suitable object. So, if you can pay rent up to $1,000 a month, you will most likely not be able to find a good premise for an elite salon.
• Start-up capital- draw up a business plan for a beauty salon and approximately calculate how much you will have to spend on repairing and equipping the premises, as well as ensuring the functioning of the business (salary, consumables, utility bills) for several months. If you are not ready to risk the amount received, you should choose a more budget-friendly cabin class.
• Personal connections- think about where you will look for staff and your first clients, whether you have potential visitors or masters of a suitable level among your acquaintances.

Formation of a competitive list of services

Beauty salons provide comprehensive services that are only partly related to mass demand, and therefore the target audience has a stricter segmentation compared to conventional hairdressing salons. The main flow of clients for all categories is represented by women, while for the economy class the age range is from 18 to 45 years, for the business segment from 25 to 40 years, and for elite salons - from 30 to 50 years. On the other hand, you can deliberately target your business to a specific target audience, for example, by opening a youth beauty salon for women under 30.

The list of salon services must meet the following requirements:

• Compliance with the price category. The use of complex techniques, expensive equipment and consumables will be profitable only in elite salons, whose clients are willing to pay a high price.
• Demand by the target audience. If you open a salon in a resort area, your clients are unlikely to be interested in solarium services.
• Innovativeness of the methodology. To stand out from competitors, in addition to basic services, it is necessary to offer customers new effective technologies. This may be the use of new devices, massage techniques, make-up, nail service.
• The relevance of the procedure. Even in the economy salon, outdated methods should not be used. So, if the whole world has already abandoned the vaporization of facial cleansing in favor of warming lotions, you should also embrace this trend. Otherwise, you will not only lose out to competitors, but also create a negative reputation for yourself.
• Availability of market demand. The list of basic beauty salon services for a large and a small city is always significantly different, since the scale of demand in small towns is much lower. For example, you want to introduce laser hair removal services, but the real demand in your area for this procedure will be only a few dozen people. In this case, the purchase of equipment will be an unprofitable investment.

For each type of service, a technological description is compiled, time, quantity and cost of consumables are calculated, a list of required equipment and tools is made, and safety rules for the procedure are drawn up.

Planning and preparation of the premises

To open your own beauty salon, it is important to choose a room that meets the requirements of sanitary and fire safety. Do not use basements, residential and industrial facilities. If the apartment on the first floor of a residential building is used, which is planned to be transferred to the commercial real estate fund, it is required to obtain the written consent of the residents of the entrance (house). The entrance to the salon must be separate.

The area of ​​the premises is selected depending on the list of services and SES requirements. At the same time, a separate office or hall should be allocated for each type of service. The calculation is carried out taking into account the following standards:

• Hall for hairdressers- for each hairdresser's chair up to 8 sq. meters;
• Beauty parlor- from 12 sq. meters;
• Cabinet for manicure- from 4.5 sq. meters (when building from 6 sq. meters);
• Cabinet for pedicure(can be combined with a manicure, if there is only one master) - from 4.5 sq. meters;
• massage room- from 12 sq. meters;
• Solarium- from 9 sq. meters;
• Utility rooms and a recreation area for employees- from 9 sq. meters;
• Laundry and disinfection room- from 6 sq. meters;
• Warehouse of cosmetics- from 12 sq. meters;
• Waiting room and reception- from 12 sq. meters.

When repairing the premises, it should be borne in mind that only such finishing materials are allowed that can be subjected to wet cleaning and disinfection (ceramic tiles, linoleum, laminated panels). According to fire safety requirements, a beauty salon must have its own ventilation system (with forced exhaust) and an emergency exit.

In addition, when choosing a room for the salon, you must consider:

• Surrounding infrastructure. It is important that the entrance is convenient, clean, well lit. Elite-level salons must have their own parking.
• Possibility of expanding the area in the future. If you decide to start with a minimum list of services, but plan to increase their number in the future, it is important that the adjacent premises to the one you rent can also be rented. This will eliminate the need to move, which can be extremely undesirable for a beauty salon.
• The history of the property. By renting a space that used to be a salon or hairdresser before you, you run the risk of taking on the reputation that your predecessors have built.

Register your business. A limited liability company (LLC) or an individual entrepreneur (individual entrepreneur) is best suited for this.

For individual entrepreneurs, it is much easier to work with tax reporting, but an LLC inspires more trust and respect in suppliers and customers.

The minimum package of permits that you will have to obtain: from the State Fire Supervision, SES and the Territorial Property Management. Aesthetic services (hairstyle, manicure, makeup, styling, coloring) can be provided without special permits.

But in most cases, beauty salons also provide cosmetic services for which you already need.

A complete list of such services can be found in the order of the Ministry of Social Development No. 323. In short, these are services such as peeling, tattooing, paraffin therapy, electrolysis, body wraps, etc.

To obtain a license and pay all fees, you will need about 800 dollars and 3-4 months.

room

For a beauty salon, you need to rent a room of about 60 square meters.

The beauty industry is highly competitive. so try to find a fairly busy place.

Zones into which the room must be divided

• Reception;
• Hall - working area;
• Warehouse of materials and consumables;
• Rooms for sterilization and waste disposal;
• Locker room and shower for staff.

The SES imposes the most stringent requirements on a beauty salon. Among the main ones are:

1. The salon cannot be equipped in the basement;
2. Need ventilation, plumbing, sewerage;
3. Walls should not be covered with paper wallpaper.

Important focus on your customers when arranging the premises. Any woman will appreciate the attractive interior and pay attention to the mass of details, such as soft sofas and magazines on the tables in the reception.

Services

Where to begin? Before you buy equipment and tools, decide what services you are going to offer your customers.

The main list of services provided by a beauty salon

• Makeup;
• Haircuts, hairstyles, styling and coloring. Here you can add services such as curling, highlighting, laminating, etc.;
• Eyebrow correction, depilation, electrolysis;
• Sunburn in the solarium;
• Facial care - peeling, carboxytherapy, anti-couperose programs, massage;
• Tattoo and piercing.

Equipment

The next stage is the purchase of equipment for the salon. So what do you need first?

We focus on the fact that 4 workplaces will be equipped in the cabin.

• Mirror with cabinet for each workplace;
• Rotating lifting chairs;
• Sink with chair;
• Desktop ultraviolet sterilizers (for each workplace);
• Sushuars with chairs;
• sinks;
• Electric water heater;
• Infrared machine (required for some types of curling and coloring);
• Carts and cabinets for tools;
• Laundry baskets;
• Refrigerator for storing medicines;
• Table for manicure;
• Baths for hands;
• UV lamp for drying nails;
• Cosmetology chair;
• Two solariums (horizontal and vertical);
• Linen (towels, napkins, peignoirs). Either three sets per master, or disposable.

What do you need from furniture and appliances?

• Armchairs for the manicurist and the client;
• Coffee table, sofa and armchairs for the waiting area;
• Computer for administrator;
• Air conditioner;
• Reception desk.

The best manufacturers of furniture for beauty salons

Popular and proven manufacturers of equipment for beauty salons:

• wind;
• Yoko;
• Germix;
• newton.

However, having estimated how much all this pleasure costs, many turn to more democratic economy-class manufacturers:

• Madison;
• Image-Inventor.

The best solariums

A solarium is the most expensive acquisition of a salon. It is worth paying attention to such brands:

• Megasun;
• Onyx;
• ERGOLINE;
• INFINITY;
• ACTIVE;
• Magnum Power;
• ELISIR;
• Luxura.

Of these, the most inexpensive and at the same time functional are solariums manufactured by Megasun.. Buying an inexpensive vertical solarium will cost you from 7 thousand dollars, horizontal - from 9 thousand dollars.

Although you can find it for 6 thousand, just with a minimum of functions and amenities.

In any case, you need two different solariums, because any client will appreciate the choice provided.

Tools

Here is the minimum list of tools and consumables you will need to get started:

• For a manicure— scissors, nail files, napkins, assorted nail polish, brushes, rhinestones, tips, glue, hand massage cream;
• Autoclave for disinfection of instruments;
• For hairdresser– straight scissors, thinning scissors, a set of combs and brushes, containers for hair coloring and brushes, a professional straight razor with cutting attachments, a hair dryer, a clipper, electric tongs, shampoos, balms, special products for curling, styling, coloring, hair treatment ;
• For makeup- a set of tools, professional palettes, hypoallergenic cosmetics, disinfectants;
• For solarium- mats, towels, glasses, slippers, hats, disinfectants;
• For beautician- photoepilation apparatus (Costs about 300 thousand rubles).

The rest of the set of tools already depends on the services provided. This includes products for peeling and hair removal, tattooing, etc.

Staff